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Screenshot: Black & White 2
Creatives of Wieden+Kennedy/Amsterdam were briefed to devise a print and online campaign to promote EA Games' Black & White 2. The campaign sought to leverage the game's central thought: are you a god of war or a god of peace?
 The strapline reads: "If you had the power, would you create or destroy? Play good. Play bad. Play god." The websites www.peacefulgod.com and www.destructivegod.com represent the two sides to the coin, shown in the print work: 1. a knife: cutlery or weaponry? 2. a cow: shoe or moo? 3. a hen with her chick: yummy or mummy? |
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posted by BlogFonk: Friday, October 28, 2005 [#] Erms Suripatty