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Copyright ©
2005 Fonkstra
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Quoted: Yahoo!
"We are partly to blame as we need to get out there and inspire the creatives to want to work with the online medium. We haven't communicated the opportunities that exist to creatives. We haven't excited them enough."
Yahoo! wants to inspire creatives...
This quote is from Mark Chippendale, vice president at Yahoo! for media sales, who says creative types need inspiration from large media companies if their creations are to truly exploit the capabilities of the online medium.
According to Chippendale, Internet advertisers need to raise their game if they are to achieve the creative potential available through the global digital platform. "If you are online, you can be a TV advert, a radio advert or a press advert. You can be all of that on steroids," he said to Freelance UK.
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posted by BlogFonk: Thursday, November 10, 2005 [#] Erms Suripatty