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Copyright ©
2005 Fonkstra
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Screenshot: Nike's Joga Bonito Team
Created by Wieden+Kennedy/Amsterdam and directed by Ulf Johansson, Team is the latest TV spot for Nike's Joga Bonito (play beautiful) World Cup campaign.
Screenshot: Team celebrates one of the Joga Bonito anthem values: team spirit...
Once again we see Eric Cantona (check TV spot here) from the studios of JogaTV - the TV station created to spread the Joga Bonito message.
Team provides a unique glimpse into the team spirit that makes current World Champions Brasil the favourites again this summer and reflects the typical Brasilian preparation for a match. Ronaldinho, Ronaldo, Adriano, Robinho, Cicinho and Roberto Carlos are playing together in the coach - although it's on musical instruments this time.
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posted by BlogFonk: Saturday, April 29, 2006 [#]