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Copyright ©
2005 Fonkstra
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Quoted: Cisco Codina
"Ford is playing offense again and we are playing to win."
To kick off the new "Bold Moves" corporate campaign, Ford plans to air two TV spots showing people doing things that require boldness.
This quote is from Cisco Codina, group vice president for Ford's North American marketing, sales and service after the kick off of Ford's new campaign, a marketing effort aimed at turning around its financially troubled North American operations.
Detroit Free Press writes that in addition to TV and print ads (watch "Bold Moves" commercial here), Ford plans to begin a weekly online documentary series of 2 to 3 minute video clips chronicling various aspects of Ford's North American business.
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posted by BlogFonk: Wednesday, May 03, 2006 [#]