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Screenshot: bigFM
Jung von Matt has created a brand new integrated campaign for the cooperation of Germany's biggest youth radio station bigFM with MTV, using quiet a fancy style...
 Screenshot: bigFM provides you the opportunity to show your creative talents - click on picture for full size format. Under the motto: "Our music, your videos," bigFM is inviting its young target group to participate in the Big Video Contest. Participation could not be easier: At bigfm.de/videocontest, bigFM is providing a variety of mp3 music files in different musical styles. Each twenty seconds long and especially produced for the contest. The participants are asked to download their favourite track and produce their "video" for it, using mobile phones, digital cameras or animation technique. The finished videos can easily be upladed to the site. Here they are placed online and can be rated by everybody. The prize: The best "Twenty-second videos" will later run on TV. The idea for the promotion as well as all communications media - from the web site to the spots - (director: A.L.L.E; camera: Pascal Schmit; production company: emenes, Stuttgart, Germany) were developed by Jung von Matt/Neckar. The interactive promotion is being advertised through a multichannel, integrated campaign on TV, in print and through viral Internet advertising. To underscore the do-it-yourself character and break down inhibitions, the entire campaign is presented in a hand-made style. Jung von Matt shows that it is possible to use various media even with a comparably small budget... |
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posted by BlogFonk: Wednesday, May 10, 2006 [#] Erms Suripatty