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BTI: Pinchitos, mammals on a stick
Dutch agency S-W-H created an image which you will never see in a nature documentary on a 'wildlife channel'. What's this idea and visual all about?
 Creative team: Elwin Bes and Emilio de Haan. Creative team at S-W-H Amsterdam. Campaign: The campaign consists of a 30 sec tv ad, which is called 'Wildlife' followed by a 10 sec tag on. Idea: It is a short documentary about mammals on a stick. As we all know these animals have lived on the African Serengeti for ages and ages. - Sure. - And it were these animals that gave the inspiration for Pinchitos. The snack on a stick. Where: We came up with this idea behind our desk at S-W-H. Thinking about what was funny about meat on a stick. Satisfied: We are very satisfied with the campaign. The fact that we won a pitch with this idea and that nothing changed in the whole process. But foremost, that nothing like it has ever seen the light of day on dutch adbreaks. It won't surprise you if we tell you the client got cold feet at a certain point in the process. But after a couple of good discussions we convinced them of keep on going and they regained a firmer belief in the campaign. Comment: Thank Valkieser. Especially Halbo van der Klaauw, Bart Barendregt, Rolf van Slooten, Michiel van den Berg, Marco Stolker, Jelmar Hoekstra and of course Big O.(ssendrijver) for remaining calm and not explode while working with us. And Herr doktor Wünsch for his enthousiasm. |
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posted by BlogFonk: Tuesday, June 06, 2006 [#] Erms Suripatty