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Insurance Branding Umbrella's
Pre-eminent financial services company Citigroup is changing its name to "Citi" and selling its red umbrella logo to insurer St. Pauls Travellers.
 Citigroup old & new logo: The Citigroup umbrella logo was one of the most visible symbols of the legacy of Sandy Weill, Citigroup's former chairman Citigroup's research continued to show that the red umbrella trademark was more connected with insurance. The new red arc branding is currently used by the Citibank retail banking business. Within this umbrella context, Dutch insurance company RVS recently started their new campaign, centered around their newly branded logo: an umbrella.  RVS newly branded logo: The RVS umbrella logo is one of the most remarkable Dutch logos which serves for almost 100 years Free Take-Away To brand an insurance identity, you better use an umbrella. Or some other protecting object. |
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posted by BlogFonk: Wednesday, February 14, 2007 [#]