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180 Amsterdam's winning streak
180 Amsterdam's success in Cannes...
'When the agency was set up in 1998 we gave ourselves one goal: to get the world talking about our clients through our work. In an award ceremony as intensely competitive as Cannes, it is hugely encouraging to receive this recognition.' Words from Executive Creative Director Peter McHugh after independent agency 180 Amsterdam won 3 Gold Lions and 2 Bronze Lions for its global client Adidas at the 51st International Cannes Advertising Festival and ranks 3rd in the world's most prestigious international Agency Of The Year competition.
posted by BlogFonk: Wednesday, June 30, 2004 [#]
Het Parool: a new Dutch tabloid
From its establishment in September 1944, the Dutch Parool Foundation continues to practice its mission...
To influence public opinion by publishing writings in the spirit of the ideas proposed by the illegal newsletter Het Parool. 
Shortly after liberation editions of Het Parool appeared in The Hague, Amsterdam, Rotterdam, Eindhoven, Apeldoorn, Enschede, Zwolle, Groningen, and this one, Utrecht, May 8, 1945. According to the International Institute of Social History the tremendous popularity of this daily during the fifties and sixties was probably not related to its political mission or its news coverage. Three special columns made it very attractive to the public: 'Kapitein Rob', 'Amsterdams Dagboek' and 'Kronkels'. In these columns, the favourite Parool themes of freedom, equality, and democracy may be discerned. The archive of the Foundation shows however the continuous struggle to keep the newspaper alive financially. Even now facing hard times the Amsterdam's newspaper show guts by switching to a new tabloid format on March 31, 2004. Medialog.nl complimented Mario Garcia, the designer of the new tabloid, and wrote that the tabloid format is user friendly in itself. The new lay out of Het Parool can be judged as clear, light, well-structured and calm. The ad campaign (printed ads, outdoor advertising, an event and tv and radio commercials) developed by Dutch ad agency UbachsWisbrun communicates the new tabloid format and focusses more on Amsterdam - Het Parool's place of birth - than before, with the payoff 'Geef mij maar Het Parool' ('Just give me Het Parool'), which can easily be adopted in everyday language.
posted by BlogFonk: Tuesday, June 29, 2004 [#]
LOTW: soccercommercials.com
This Link Of The Week (LOTW) is all about soccer.
Nice soccer ads archive. A collection for true soccer fans!
posted by BlogFonk: Monday, June 28, 2004 [#]
SideNews week 27 update
Interesting newslinks...
Wimbledon Champion Sharapova Leaps To Stardom Get ready for the Maria Sharapova marketing blitz. You will see the new Wimbledon champion on all the talk shows, on sports and glamour magazine covers, in print ads & TV commercials. The Daily News 30-Second TV Ads Lose Fizz For Coke Reaching teenagers and young adults, a particularly important group for Coke and one of the most elusive for all marketers, requires the company to create and produce ads that not only reach the group but also engage them long enough to watch the ads. MSNBC Real Good Ads For Chicken Godrej Agrovet has been struggling to gain acceptance for its chicken brand Real Good Chicken. The company has now decided to invest in a TV campaign to help take its brand forward. The Hindu Business Line Spider-man 2 Marketing Push To Pass First Film Sony Pictures is weaving an enormous marketing and merchandising web for 'Spider-Man 2' that is expected to snare moviegoers and consumers with the help of at least six major promotional partners, who will be spending tens of millions of dollars in media buys, and hundreds of licensees and retail partners around the globe. The Hollywood Reporter Olympic Ads Focus Less On Games, More On Brands Several of the biggest global Olympic partners are cutting back on Olympic-themed television commercials for the Athens Games, and using more of their year-round advertising messages or investing in broader promotions and events. sify.com Advertising Major Saatchi Coming To India David Kershaw, a founding director and chief executive-designate of the agency, said the company's roll-out in Asia would be in the near future, with offices planned in China, South Korea, Indonesia, Thailand and India. Business News India Channel Apple's Upcoming Safari RSS Could Help Popularize The Format The browser will display an icon if a site features an Really Simple Syndication (RSS) feed, and allows the user to seamlessly subscribe to the feed. Web browsers moving into the RSS aggregation arena raises the possibility of them replacing standalone news readers. The Mac Observer Buena Vista Pictures Interactive SmartTrailer Moviegoers will have a whole new way to experience and interact with movie trailers online on Yahoo! Movies beginning with the debut of the SmarTrailer (TM) of National Treasure Touchstone Pictures Jerry Bruckheimer's exciting adventure. PR Newswire After 20 Years, Infomercials Are Big Business Maybe it was the TAEBO Live! 4-pack Workout DVD where men and women kick and punch their way toward losing unwanted pounds and revealing the buff bod hiding inside all of us. Whatever caught your eye, this year is the 20th anniversary of those ubiquitous 28-minute feature-length TV ads, better known as infomercials. Centre Daily Times Overture Launches Geo-Targeting For Ads Overture plans to announce the introduction of Local Match, its answer to Google's locally targeted paid search. Advertisers will be able to limit their paid search listings appearances to those people within a 20-mile to 100-mile distance to a location of the advertiser's choice. Marketing Vox News
posted by BlogFonk: Sunday, June 27, 2004 [#]
Trend: branding one image
Ad companies have become worldwide networks of agencies...
The whole communication infrastructure has changed. It's easier for businesses to communicate with each other so you truly can have today what people talked about in the past, which was think global, act local. According to Ken Bernhardt, professor of marketing at Georgia State University's Robinson College of Business, marketing is being altered to fit today's worldly consumers, who expect to see a brand stand for the same thing no matter where they are. That means a global marketer today needs one brand image and message that works worldwide. Bernardt says this trend is clearly shown at the 51st annual Cannes Lions International Advertising Festival, referring to the award winners. You need to standardize to a greater degree, because consumers will notice differences in different markets more than they would have 10 to 15 years ago. The brand needs to be the same. In fact, ad companies have become worldwide networks of agencies. An idea born in London can be executed with localized sophistication in Tokyo, New York and Amsterdam. Great, isn't it?
posted by BlogFonk: Friday, June 25, 2004 [#]
Premediation communication strategy
In political science the act or process of 'mediation' is described as intervention between conflicting parties to promote reconciliation, settlement or compromise.
Not to confuse with 'premediation', introduced by Richard Grusin, Professor and Chair of the Department of English, Wayne State University, Detroit, Michigan, USA: First, where remediation entailed the refashioning of prior media forms, I claim that premediation entails the desire to remediate future media forms and technologies. In addition, I argue that premediation entails the desire to remediate the future before it happens, the desire that the future be always already pre-mediated. Finally, I suggest that this desire to premediate the future before it happens is accompanied by the desire to insure that the future is so fully mediated by new media forms and technologies that it is unable to emerge into the present without having already been remediated in the past. According to Grusin the concept of premediation helps to explain the sense of inevitability that preceded the U.S. invasion of Iraq March 2003. Premediation functions in some important sense as the medial logic of the Bush administration's doctrine of pre-emptive warfare. Grusin stressed that the Bush administration repeatedly played out the war against Iraq in print and televisual news media. The premediation of the war against Iraq allowed the networked media to increase their ratings in the run-up to war, as well as to engage in a kind of audience testing on how best to cover the war when it did occur. In this context premediation proofs to be a very effective strategy for communication concepts which focus on 'improving awareness' and 'starting a dialogue' with targetgroups.
posted by BlogFonk: Wednesday, June 23, 2004 [#]
LOTW: iPodYourBMW.com
This Link Of The Week (LOTW) is about the collaboration of Apple and BMW...
Following Volkswagen's successful co-promotion of an iPod/vehicle package last year, BMW of North American and Apple Computer announced a BMW/iPod deal. Along with a new innovative website, BMW will use cable TV and national newspapers and magazine advertising to promote the offer. Nice website.
posted by BlogFonk: Wednesday, June 23, 2004 [#]
Andy Awards 2004
What are these awards all about?
The goal of the competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry. International ad agency 180, based in Amsterdam, won with client Adidas an award: they brought together rugby's biggest names, covered them in acrylic paint, then had them create 'self-portraits' by hitting canvas-wrapped tackle bags. Very nice combination of advertising, art and sports!
posted by BlogFonk: Tuesday, June 22, 2004 [#]
Beer, hamburgers and football
The British government has told food pubs they have a responsibility to safeguard the health of the nation, but according to a poll from publican.com, coverage of news and developments in the pub market, customers must take responsibility for their own health. Only 14% think customers must act now to stop the obesity epidemic and that we are all involved.
In this context things become very strange when a party of 16 Labour MPs and one Conservative were handed GBP 399 flights as well as GBP 130-a-night hotel rooms courtesy of McDonald's, only paying the cover price for their tickets to the England v France clash at Euro 2004. Wakefield Today says Mr Hinchliffe, who chairs the House of Commons health select committee, had called on the FA to drop McDonalds as a GPB 30m sponsor saying: 'As a leading sporting organisation it ought to be setting an example.' Brave moral standpoint, but how can you expect people, or even worse, MPs, who don't show real solidarity with the fight against obesity, to reject beer, hamburgers, and football?
posted by BlogFonk: Monday, June 21, 2004 [#]
SideNews week 26 update
Interesting newslinks...
AOL Gets Behind Online Ads With USD 624m Purchase AOL will offer clients Advertising.com as part of an expanded package of services. 'Online advertising is back,' AOL chief executive Jonathan Miller said. 'Over the past two years we have seen a rebirth of online advertising.' The Sydney Morning Herald Ads From USA Dominate In Online Category At Cannes Among winners in three categories at the Cannes Lions International Advertising Festival, U.S. advertising dominated the online Gold Lions and won silver and bronze awards in the print and outdoor categories. USA Today Ads To Boost Transit Security The MTA is ratcheting up its efforts to secure subways and commuter trains from terror attacks by expanding an awareness campaign encouraging riders to notify cops if they see a suspicious package or unattended bag. New York Post Online Edition Airports Seen A Prime Ad Space With travelers arriving at airports hours ahead of time to catch their flights, advertisers are seizing an opportunity to catch some eyes. insidebaltimore.com Coke Goes High-Tech In Times Square The Coca-Cola Company is to update its famous ad display in Times Square, New York. The new execution will be one of the largest digital canvases in the world, a new three-dimensional, high tech display to be unveiled on the evening of July 1, 2004. just-drinks.com McDonalds Launches 'Healthy Eating' Children's Ads Fast food chain McDonald's reacted to criticism of advertising aimed at children by announcing a new campaign designed to promote a 'healthy lifestyle'. Manchester Online Apple Loses Legal Battle Over Logo IT giant Apple Computer Inc has lost a court appeal to have its trademark logo extended to cover apparel, headwear and footwear in China. Guangdong Apples' logo represents a whole apple, while Apple's logo features an apple with a bite taken out of it. just-style.com Thai Monk Causes Uproar With Corporate Ads In Temple A Thai Buddhist monk agreed to strip corporate sponsorship logos from his famous Bangkok temple after the brash advertisements caused an uproar in the deeply religious kingdom. Channel NewsAsia Old Clinton Foes Unleash Ads Attacking Man, Book Citizens United -- a conservative lobbying group whose president, David Bossie, Clinton writes, helped to foment the Whitewater scandal -- bought advertising time in several markets during Clinton's interview on '60 minutes' to argue that the former president was responsible for failing to prevent the Sept. 11, 2001, terrorist attacks. L.A. Daily News
posted by BlogFonk: Sunday, June 20, 2004 [#]
Billboards in motion
In The Netherlands some companies smoothly park their trucks at viaducts. Car drivers will notice these free publicity vehicles.
AdsOnTheGo Inc. takes it further: they put fast-changing signs on a special 'ads truck' which drives in California, Florida and Atlanta. According to Winston-Salem Journal the billboards on the vehicle are rotated every six seconds, which means that each of three advertisements is shown for at least 18 seconds every minute. Opportunities for logistic companies to sell advertisement space on their trucks?
posted by BlogFonk: Saturday, June 19, 2004 [#]
Copycats?
'Ads being done twice'. It often happens. Maybe coincidentally.
Or not? It's not unlikely that ideas are developed in a similar way. But sometimes they look alike... What do you think?
posted by BlogFonk: Friday, June 18, 2004 [#]
Those were the days...
Back to the 70s and 80s.
Thierry Schembri and Olivier Boisseau learned that they were both developping sites devoted to old-computers and decided that they would be much more effective if they merged their websites: in 2001 they launched old-computers.com. The website provides news, history, interviews and a museum about the first generation of computers. Also ads - 'stupid scans' - which show the character of an era. Example of a nice ad: Atari tries to convince women to buy their computers...
posted by BlogFonk: Thursday, June 17, 2004 [#]
Mobile switch virus?
According to Forbes, the French unit of the Russian security software developer Kaspersky Labs said the virus called 'Cabir' that can infect mobile phones appears to have been developed by an international group specialised in creating viruses which try to show that no technology is reliable and safe from their attacks.
Anti-virus experts have been warning for months that mobile phone viruses are set to multiply, given the increasingly diverse uses of mobile phones. Chances for mobile telecom providers to start a viral marketing campaign? Switching with different phones - or better, different providers - leads to virus infections...
posted by BlogFonk: Wednesday, June 16, 2004 [#]
Political show business
Radio Free Europe writes that the recent elections to the European Parliament in the 25 member states of the European Union have been characterized by two marked trends. One is that voters often rejected ruling parties, voting instead for opposition parties. The other phenomenon was low overall voter participation, with turnout reaching a rock bottom of 17 percent in one EU state.
Different ad approaches were used to atrack voters' attention. However, 'Europe' is still not inspiring for Europeans. Another trend: the US presidential campaign enlists celebrities to do political ads. Maybe something for the next European elections? There's no business like show business...
posted by BlogFonk: Tuesday, June 15, 2004 [#]
Online lobster
According to DMNews Red Lobster Restaurants is intensifying its online marketing as it looks to strengthen its relationship with customers and entice prospects. Michael Friedman, interactive marketing manager at Red Lobster, Orlando, FL:
Our goal is to use the channel to build loyalty among members and increase their level of interaction with our brand both inside and outside the restaurant environment. Features of this campaign: - The company has 704,000 members in its Overboard Club online loyalty program: customers receive discounts and special offers exclusively via email. - Red Lobster's online recipe cards lets consumers share their favorite recipes by e-mail. - The online invitations feature: a host user can plan an event like a birthday or happy hour at a Red Lobster, track responses to invitations and send updates to friends on the list. The chain will even deliver targeted rewards to event hosts dynamically through e-mail. - To tackle federal anti-spam laws the company creatively collects data, where consumers provide permission to send mail to them, and confirm it through double opt in. Great example of online marketing for an offline business!
posted by BlogFonk: Monday, June 14, 2004 [#]
Learn how to dance
No, not literally. You must have energy and stamina. There will be many nights you're rundown and burning the midnight oil but you'll still have to keep that smile on your face.
This is one of Apryl Duncan's advices to be a good Public Relations (PR) manager. Knowing the differences between advertising and PR is important: Think of advertising as your brother. He's a party animal and everyone thinks he's cool. On the other hand, you're more refined. You don't stay out late and hardly ever deviate from the norm. [...] As a PR professional, your job is to get free publicity. You're responsible for getting the company's name out there with no hype, just news. Yo bro, stay cool...
posted by BlogFonk: Sunday, June 13, 2004 [#]
SideNews week 25 update
Did You Hear The One About The Racist TV Ads?
South Africa's flagship cultural institution, the Apartheid Museum, has sparked a row over taste and prejudice by commissioning a television advertising campaign based on racist jokes. Two networks have refused to broadcast the adverts, claiming they are too offensive, but the museum stood its ground, saying the country needed to confront the reality of enduring racism. Guardian Unlimited BMW Wins Silver Cause Marketing Halo Award For Best Event BMW of North America has been selected as the 2004 Recipient of the Silver Cause Marketing Halo Award for Best Event by the Cause Marketing Forum, Inc. for its Ultimate Drive program. PR Newswire 2004 NBA Champions Pistons' Title Status Opens New World Of Endorsements Detroit Pistons, you just won the NBA title. What are you doing next? Cashing in on endorsements, say Pistons officials and marketing experts. The Detroit News Pattison Company Rejects AIDS Ads Jimmy Pattison's billboard company has refused to run Canada's first national AIDS ad campaign targeting gay men. The Health Canada posters, depicting gay men in suggestive poses, are aimed at reducing the high rate of unprotected sex in the gay community. British Colombia Online News Do Fatherhood Initiative Ads Insult Black Men? A national advertising offensive sponsored by a group known as the National Fatherhood Initiative (NFI) is drawing fire from those who think it insults black fathers, especially those prevented by court order from playing a role in their children's lives. NPR Sony: We'll Stop The Fly Post Ads Sony agreed to stop illegal fly posting after bosses were threatened with jail under anti-yob laws. The firm and rival BMG ignored repeated pleas to stop sticking up free ads. Mirror.co.uk Windows GUI: Too Ugly For Intel Ads Intel's latest Centrino commercial, featuring a couple wirelessly videoconferencing with friends while inside some Sicilan ruins, shows a Windows laptop apparently running Mac OS X! O'Grady's PowerPage 'Made in USA' Label No Longer Inspiring Brand Loyalty A 1994 Gallup poll found that 84 percent of consumers sought out American-made goods. A new study reports that a product's country of origin has little or no effect on the purchasing decisions of more than half of today's Americans. Insight On The News Get Ahead With Your Advertising Most of the expensive brand-building by legal firms in Scotland is not working. The Herald
posted by BlogFonk: Sunday, June 13, 2004 [#]
SmartDog
According to International Herald Tribune a 9-year-old border collie named Rico was able to learn the name of a new object in one try, by a process of elimination.
Rico was displaying a kind of learning by inference that is called 'fast mapping'. It was thought to be a language-learning ability specific to humans, but Rico's ability suggests that it is more widespread. Rico might be a special case among dogs, but when do we see the first ad for animals?
posted by BlogFonk: Saturday, June 12, 2004 [#]
Marines.com
Marines.com, the United States Marine Corps' recruiting Web site, was recognized June 8, 2004, by the American Marketing Association with a Silver EFFIE Award. This is the 10th EFFIE Award in 10 years for the Marine Corps and its creative advertising partner, J. Walter Thompson.
Since its launch in November 2002, the site is extremely effective. During the first year of operation, the site had more than 2.1 million unique visitors, a growth of more than 175% over the previous year. According to Marine Corps News Marines.com is a reliable and cost-effective way to reach the audience, provide information to interested young men and women and generate quality leads for Marine recruiters. Even with an increase in investment for the new Web site, Marines.com boasts the lowest cost per lead and cost per contract of any lead source used by Marine Corps recruiting. The average visitor spends close to 20 minutes on the new site, an increase of more than 570% from the old site. Isn't that great news, Uncle Sam? |
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