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Summer break
Taking a summer break...
BlogFonk will be back August 2nd, 2004.
posted by BlogFonk: Monday, July 26, 2004 [#]
Hello?
Searching for an 'answer' from Google...
The previous BlogFonk-item about Picasa ended with the question what Google's next step will be. 'Hello' is the answer. Hello is a new program that lets you connect directly with your friends to share your digital pictures. You get to see your photographs together with your friends online. You don't have to wait for huge email attachments to download or upload your pictures to a public website. Just point at a picture and you can tell the person who sent it exactly what you think. With just one click, you can get the original high-quality, full-sized file to print. 
Photo: New Blogger picture tools. Hello is free .When you use Hello and Picasa together, your received images will instantly appear in your Picasa folders. Hello also lets you publish pictures to your Blogger blog: just use Hello to send your pictures to BloggerBot. BloggerBot will automatically resize your JPG pictures, add your captions, and publish your pictures to the Web. Great tools! So, what's next?
posted by BlogFonk: Saturday, July 24, 2004 [#]
Google's Picasa
What is this?
According to MediaPost Google acquired Picasa, a digital photo management company, which has previously announced a partnership with Google's Blogger service aiming to improve the quality of Blogger's photo-publishing features. Last year, Google entered the blogging arena after acquiring Pyra Labs, which created the Blogger service. 
Photo: Picasa 1.6 is free! Picasa 1.6 can be downloaded for free, which causes a dramatic rise in the number of visitors to Picasa's website. When Google placed a link to Picasa on the Google UK homepage on July 16th 2004, Picasa experienced a staggering 6,000% increase in visits among UK sites, according to NetImperative. Launching a new service this way surely works! It shows that Picasa (derived from Picasso?) is Google's latest step in bolstering 'the blogging experience'. So, what's next?
posted by BlogFonk: Thursday, July 22, 2004 [#]
BlogFonk uses FeedBurner
Feedburner?
Today, BlogFonk starts using FeedBurner's SmartFeed. Use this feed (or click on the FeedBurner XML-button above the BlogFonk search toolbar) in your newsreader to stay updated with BlogFonk. Why SmartFeed? SmartFeed makes sure any of the supported readers receives the most appropriate format for its own use. Therefore, if you publish an Atom feed now (e.g., through Blogger), anyone using a client that can't handle Atom will receive an RSS-formatted feed through Smartfeed. There is no need to publish the original and the SmartFeed, since that would be redundant. [Edited on August 6, 2004] BlogFonk is working on some changes. The BlogFonk's Feedburner-feed has changed. The correct URL is now: http://feeds.feedburner.com/fonkstra/ocLCxml Use this URL in your newsreader to stay updated with BlogFonk via XML.
posted by BlogFonk: Tuesday, July 20, 2004 [#]
IKEA's gospel
IKEA is actually not only focussing on big things...
IKEA continues to preach its 'sacred concept' gospel. Founder Ingvar Kamprad: It is our duty to expand. Those who cannot or will not join us are to be pitied. What we want to do, we can do and will do, together. A glorious future! Some figures: - Last year, 310 million people visited Ikea worldwide. - On some Sundays in Britain, according to one estimate, almost twice as many people visit a branch as attend church. - It has been calculated that 10% of Europeans currently alive were conceived in one of Ikea's beds. - By the end of August 2004, the company will have opened new stores, this year alone, in Amsterdam and Lisbon, in Moscow (the city's third Ikea) and in Kazan, the capital of the former Soviet republic of Tatarstan; in Seville, in Mannheim, in the Swedish city of Gothenburg, and in Naples; in Bloomington, Minneapolis; in Philadelphia, and in upstate New York. IKEA is actually not only focussing on big things.
posted by BlogFonk: Tuesday, July 20, 2004 [#]
LOTW: www.naa.org/political/winningads
To find some of the best political newspaper ads, the Newspaper Association of America invited political consultants and interest groups from across the United States to submit newspaper ads created on behalf of candidates and issues.
Link Of The Week (Link Of The Week): www.naa.org/political/winningads gives an overview of some winning ads. Good initiative!
posted by BlogFonk: Monday, July 19, 2004 [#]
SideNews week 30 update
Interesting newslinks...
Apple Trying To Stop iPod-like Ads Apple Computer is threatening to take legal action against an upstart music channel if it doesn't stop a new advertising campaign that resembles Apple's current iPod ads. The Mac Observer Best Global Brands 2004 Australian Band Jet Soars With Affinity For Rock
Bush/Kerry Cartoon Making Many Laugh A political cartoon poking fun at President Bush and Senator John Kerry is getting heavy play on the Internet. More than one million people have viewed the clip since its release 11 days ago. waoi.com In MTV Vote Drive, The Medium Is The Message IKEA's Designs On Expansion
posted by BlogFonk: Sunday, July 18, 2004 [#]
Starck PUMA
Ed Mae Cooper wrote about Philippe Starck:
Starck recalls spending his childhood underneath his father's drawing boards; hours spent sawing, cutting, gluing, sanding, dismantling bikes, motor cycles and other objects [...] Several years and several prototypes later, the Italians have made him responsible for our furniture, President Mitterand asked him to change life at the Elysees Palace, the Cafe Costes has become Le Cafe, he has turned the Royalton and Paramount in New York into the new classics of the hotel world and scattered Japan with architectural tours de force that have made him the leading exponent of expressionist architecture. Starcks' latest project with PUMA is great!
posted by BlogFonk: Saturday, July 17, 2004 [#]
Nike beats the heat?
Althought he is doubted about his continuing claims that he is competing without the help of drugs, one thing we know for sure: Lance Armstrong is ready to pounce. His aim: the top of the leaderboard in the Tour de France.
posted by BlogFonk: Friday, July 16, 2004 [#]
Molson helps making 'friends'!
Beer is fashion. When you hold a beer, you're paying it the ultimate compliment. You like what it says about you. And since a beer can say so much about you, why not let it say anything?
Within this context ad agency Crispin, Porter & Bogusky (CPB) repackaged every bottle of Molson Canadian with a second 'twin' label that lets you tell others all the things that are not always easy to weave into casual conversation. So far,they have produced 232 twin labels that Molson drinkers can put to work for them.
posted by BlogFonk: Thursday, July 15, 2004 [#]
Adidas' original stories
The Adidas Originals campaign celebrates icons of the 70's and 80's in a 2004-restyle. The 'Every Trefoil Has a Story' print-only campaign includes different visual styles for each ad, set out by agency 180 Amsterdam.
posted by BlogFonk: Wednesday, July 14, 2004 [#]
Inspired by a slogan?
Find slogans used in Germany at Slogans.de: in fact, many of them are English. Search by year, brand, branche, ad agency and slogan keywords (click on a word in the slogan).
A great tool for copywriters and concept strategists! It gives a nice overview of many slogans which might give inspiration for new concepts. A smart 'free publicity' project developed by German media design agency Satelliten.
posted by BlogFonk: Tuesday, July 13, 2004 [#]
Link of the week: tvreclames.nl
Aim of the site, launched Oktober 2002, is to publish all new Dutch TV commercials. Register and vote for best commercial of the day, week and month: a way to give feedback to ad agencies.
Good initiative!
posted by BlogFonk: Monday, July 12, 2004 [#]
SideNews week 29 update
New Urban Mobility Pants By PUMA
The hipsters at PUMA are delving into the cycling industry with the new Urban Mobility clothing line. After countless rides on and off the road, the pants are still super comfortable and fit in anywhere from dirt-jumping sessions to semi-fancy restaurants. bikemag.com Beijing Designer Sues Nike Over Copyright 'The small man figure created by the plaintiff and his gestures are absolutely different from Nike's stickman,' said Nike's lawyer Zhang Zaiping. He said the stickman was independently designed by the ad company Wieden & Kennedy in 2002. Nike spent some 25 million yuan (USD 3 million) on the design. China View Atletico Madrid Spider-Man shirt raises hackles in Spain Atletico de Madrid has sparked controversy by adopting a shirt that boasts a giant ad for the Spider-Man 2 movie on its front. Canada.com Whoopi Ads Pulled Over Bush Rant US diet products company Slim-Fast has pulled its ads featuring comic Whoopi Goldberg because of her raunchy rant at President George W. Bush at a Democratic fundraiser. Herald Sun Yellow Bracelets Benefit Cancer Survivors The accessory of the moment is a simple yellow rubber wristband. One hundred percent of the sales benefit the Lance Armstrong Foundation. Nike has teamed up with the foundation by donating USD 1 million. Wisconsin State Journal SingTel Looking For New Ad Agency Singapore Telecom has said it is looking for a new advertising agency, and in terms of scale, this is the most extensive creative agency pitch it has called in recent years. Channel NewsAsia Clear Channel Kills Nonprofit's Ad For N.Y.'s Times Square A group of prominent Bay Area women is jousting with media giant Clear Channel Communications over a minimalist anti-war billboard they want to unfurl in New York City's Times Square amid flashy ads for Broadway shows, banks and sneakers. sfgate.com
posted by BlogFonk: Sunday, July 11, 2004 [#]
Are you cool?
Action on Smoking and Health reports tobacco use kills 4.9 million people annually, and that this figure is expected to double in the next 20 years. The World Health Organization stressed that tobacco kills 1 person every 6.5 second.
Governments are taking steps to prevent tabacco companies targeting youth in their marketing campaigns: Brown & Williamson's use of a hip-hop theme to promote Kool cigarettes, including special packs with images of DJs and dancers, has drawn fire from critics who say the smokes target black youths. Maryland has filed a lawsuit against the maker of Kool cigarettes. Remarkable: 'The Responsible Company in a Controversial Industry' has a Youth Smoking Prevention Center. 
Photo: Brown & Williamson officials said ads for the hip-hop packs appeared only in magazines aimed at young adults. Now that they also lose ground in the racing circus, the tabacco industry is forced to be innovative. A shift to 'lifestyle' viral marketing is obvious. The film industry is lurking: does the R-rated movie card give tabacco companies a 'free ride'?
posted by BlogFonk: Friday, July 09, 2004 [#]
DDB London's 'Dog Day Afternoon'
In Cannes International Advertising Festival, 2004, DDB London picked up five coveted Cannes Lions including the prestigious Press Grand Prix for their 'Cops' commercial for Volkswagen's Polo. 'Cops' was also awarded a Gold Lion in the Outdoor Category. This is DDB London's third Grand Prix, the first for Coty in 1978, the second for Volkswagen in 1988 and now the third in 2004 also for Volkswagen.
The award winning commercial was created by Dylan Harrison, Feargal Ballance, Nick Allsop and Simon Veksner. Creative Dylan Harrison commented: 'We have been surprised at the success of the ad as it was such fun to make, it didn't feel like work. The idea began as an idle joke that cropped up when looking for the 'real' solution to the brief. And therein lies the strength to the ad. It's simple, it works and it's fun. It doesn't feel like your average car ad, it's unexpected.'
posted by BlogFonk: Wednesday, July 07, 2004 [#]
Political web ads
The US presidential elections 2004 show that controversial ads are shown on the internet rather than on TV. The form and character of web ads make them perfect instruments for pronounced political campaigns: moreover, they are not limited to the usual 30 seconds of television or radio message.
According to Lexington Herald-Leader the video, called 'Kerry's Coalition of the Wild-Eyed', is available only at www.georgewbush.com. It features rabid denunciations of President Bush from Democratic stalwarts Al Gore, Howard Dean and Dick Gephardt. It shows likely Democratic presidential nominee John Kerry shouting that Bush will 'kick your ass and tell you there is no promised land.' It even includes clips of an ad from MoveOn.org, a group working to defeat Bush, comparing Bush to Hitler and Bush's foreign policy to the war crimes of the Third Reich. At www.johnkerry.com, Web-only videos include one mocking a truculent young Bush's apparent inability to perform basic math. And at www.gop.com, the Republican National Committee's Web site, you can play 'Kerryopoly' and see pictures of the wealthy Massachusetts senator's holdings (most of which are actually owned by his wife and predate their marriage). Are these web ads contributing to a real debate on political choices?
posted by BlogFonk: Tuesday, July 06, 2004 [#]
Link of the week: www.brandsoftheworld.com
The primary use of this website is to enable designers to access vector-forms of the well-known brand-logos that they can use in their presentations, given the permission of the copyright owner. Here an example.
The website also enables designers to upload their own works and professional details. Handy website!
posted by BlogFonk: Monday, July 05, 2004 [#]
SideNews week 28 update
Google Recruits Eggheads With Mystery Billboard
A billboard placed in the heart of Silicon Valley posed a complex mathematical question that most commuters on Highway 101 would need Google to crack. ZDNet Targeting Looks To Stub Out An 'Epidemic' By substituting 'looks' for hackneyed old 'life', a Health Promotion Board's anti-smoking ad gunned for glamour-seeking young women smokers. A stab at the heart of tobacco marketing, which has traditionally associated smoking with slimness, sophistication, sexual allure and social desirability. The Straits Times Non-Rotating Wheel Cover Advertisements AdFleet Advertising launched its inaugural ground breaking advertising campaigns unveiling wheel covers for client companies including: Taco Bell, Los Angeles Dodgers, Virgin Cola, Jiffy Lube and 1-800CheapSeats.com. Yahoo Finance Award-Winning VW Ad Irks Sydney Creatives Sydney agency BMF Advertising claimed that it presented the idea to VW in September 2001 as part of its pitch for the Australian advertising account. The Sydney Morning Herald FedEx Starts Kinko's Ad Campaign FedEx launched a new advertising campaign to promote the services available at its FedEx Kinko's Office and Print Centers. BBDO New York created the campaign, which includes nine television spots, as well as print advertising, radio, direct mail and online elements. Pittsburgh Business Times Tiger Primer: Dashboard Hearkening back to the early days of Mac OS, Dashboard is a new feature of Tiger that mixes the classic Mac's Desk Accessories with Expose and a dash of Web savvy to create a whole separate layer of the Mac interface. Macworld Celebrations As Underdogs Triumph Greece erupted in an unprecedented paroxysm of euphoria as a nation with a thin history of footballing glory celebrated its triumph at Euro 2004. Greece has been harshly criticised for its haphazard preparations for the August Olympics, but this success would boost the country's image and contribute to the Olympic effort. Guardian Newspapers
posted by BlogFonk: Sunday, July 04, 2004 [#]
Lebanon & China breaking through
We plan to teach all the 'dirty tricks' of the trade in just an intensive six week time span, starting from October 2004.
Rony Jazzar, International Advertising Association (IAA) Lebanon Chapter president said Lebanon is set to have the first ever specialized academy to train advertising graduates in order to prepare them for their new careers. New graduates require anything from six months to one year to familiarize themselves with the real life workings of the booming advertising sector in the region. 'Breakthrough: Into The Future' is the theme of the 39th IAA congress, September 7 to September 10, 2004, Beijing, China, which will tackle the issues of new technologies, media and related tendencies, application of new orientations in advertising and marketing, and the impact of culture and society on advertising. The Chinese advertising market has maintained a rapid growth for 20 years. The turnover of the advertising industry in China broke the record of RMB 100 billion in 2003. In the next 20 years, China is expected to become one of the three largest advertising markets in the world. Great opportunities in these regions of the world! But are < |
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