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Fonkstra's New Website
Today, introduced by Fonkcov: Fonkstra's new website!
Fonkcov: the world's first free mailbox magazine cover. Fonkstra's new website www.fonkstra.com is introduced by Fonkcov, the world's first free mailbox magazine. Get your FREE Fonkcov subscription here.
Photo's of the new Fonkstra website are made by talented Dutch photographer Oscar Limahelu. Thanks Ozzy! Contact him through e-mail: Oscar Limahelu. And special thanks to VNZZ for a mysterious search in the dark and swampy forests: e-mail VNZZ. Enjoy Fonkstra's new website and tell all your friends about Igor! posted by BlogFonk: Tuesday, December 21, 2004 [#] Erms Suripatty
LOTW: www.flypower.com
This Link Of The Week (LOTW) is one of Seth Godin's favourite bookmarks.
Link: www.flypower.com Godin: "Here's a site that got everything just right. That and they teach us a bit about not taking the world too seriously. I'm also impressed with woot.com." posted by BlogFonk: Tuesday, December 21, 2004 [#] Erms Suripatty
SideNews week 52 update
Interesting newslinks...
AdLand roundup The Year In Review Top 10 stories 2004 Ad spend rises in 2005 Bush monkey NY billboard Responsible advertising Geneva Accord ad campaign Santa knows marketing New tobacco ad laws Jamie Oliver under fire Brand ads change Internet Sub-$500 Linux laptop Brand blunders of the year No place for tobacco ads CitiBusiness posted by BlogFonk: Tuesday, December 21, 2004 [#] Erms Suripatty
Maisonneuve: Eclectic Curiosity
Maisonneuve (which means "new house") is a magazine all about ideas. A platform for artists and other creative types who are often forced to work too hard for very little recognition.
Maisonneuve issue #12 December 2004/January 2005. Maisonneuve (may-zon-uhv) takes its name from the legendary Paul Chomedey de Maisonneuve (1612-1667), the founder of Montreal. Maisonneuve, the magazine, suggests the fresh talent and sense of collective enterprise this magazine gathers under one roof. According to creative director Audrey Davis Maisonneuve seems to be filling a niche that they didn't even really expect was there. Here a passage of a great item in Maisonneuve issue #12, Poppy Wilkinson's "For the Love of PoÄng" unveiling the eternal sunshine of Ikeas' spotless mind: "My father never tires of talking about the bed he once bought at Ikea. After renting a lorry and driving the bed to his flat on the outskirts of London - inching down the M25 in gridlock traffic - he could not get the box spring up the apartment stairs, try as he might. In the foulest mood imaginable, he loaded the bed back into the truck and drove back to the store. My father claims he spent, in total, twenty-four hours in the store. I pity the fool at Returns who had to encounter that wrath." [Read complete item here.]Maisonneuve's eclectic mixture of various art forms is defintely worth reading. posted by BlogFonk: Saturday, December 18, 2004 [#] Erms Suripatty
Bionic Arm Goes Xmas
Bionic Arm is the bi-monthy magazine from brand communications collective 86 the onions. They proudly present The Xmas Issue.
Bionic Arm: a bi-monthy magazine. The Bionic Arm website shows issues which have been all printed and where clients and network of resources have been the basis for the content.
Saving Christmas: The Movie. Some quick links to some work related to 86 the onions: their book trilogy, web films for NEC, and movie productions like Saving Christmas with Ugly Pictures. posted by BlogFonk: Friday, December 17, 2004 [#] Erms Suripatty
SideNews week 51 update
Interesting newslinks...
Why Christmas? New pitch on Madison Ave. Girls' self-image Shift money to Web Montreal ad agency sent bill Nike Reuse-A-Shoe ITV pushbutton Miller ads pulled Saatchi and Saatchi fined Publicis looks to Asia The 10 best TV ads Adland: 20,000 TV Ads Chicago Tribune ad campaign Emap's inserts shake-up Google wins on search ads Ask Jeeves desktop search 'On-demand' advertising Ryanair rapped Jingle sells Health ads: young drinkers Geico: restriction Google Mag ads make us mad AOL: more free Web content 'Branding' lose effectiveness Success with DR print ads Drink-driver 'losers' IBM's On Demand ads Clean-up campaign posted by BlogFonk: Friday, December 17, 2004 [#] Erms Suripatty
8till9 No.19: Bavaria
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning.
'The Bavaria Beer Cup': rewarding everyday people for their big or small accomplishments. Fonk: Drinking Bavaria beer is about 'rewarding'. Read 8till9 no.19: Bavaria. posted by BlogFonk: Friday, December 17, 2004 [#] Erms Suripatty
Mozilla Spreads Firefox
The Mozilla Foundation placed a two-page ad in the December 16th edition of the New York Times. The ad features names of thousands of people who contributed to the Firefox fundraising campaign.
The New York Times: Spread Firefox ad. The design and development of the New York Times ad was led by Christopher Messina, a San Francisco-based designer and a volunteer leader at Spread Firefox. Thousands of community members rallied together in 10 short days to pull off the largest open source fundraising campaign in history. Blogging marketer Steve Rubel at Micro Persuasion: "This is a milestone event for community marketing that all marketers should pay attention to. We are no longer the only ones who control the message - it's the consumers too."The volunteer-run Mozilla advocacy site, with over 50,000 registered members, organizes community marketing activities to raise awareness and to promote the adoption of its open source web browser Firefox, which has been downloaded by over 11 million people worldwide.
Mozilla Firefox 1.0 browser: promoting open source. Mozilla is definitely on fire... posted by BlogFonk: Thursday, December 16, 2004 [#] Erms Suripatty
Merry Christmas Osama
In the spirit of Christmas, Benrik are sending their Diary to people whose life needs to change. Osama Bin Laden is always sending videotape messages to the West, so Benrik thought it'd be nice to send one back.
Benrik: The video has been sent to Al-Jazeera TV channel, with instructions to pass it on, along with a free copy of "This Diary Will Change Your Life 2005". Merry Christmas, Osama! posted by BlogFonk: Thursday, December 16, 2004 [#] Erms Suripatty
Fonk for Thoughts: Seth Godin
Guy Kawasaki's recommendation for Fonk for Thoughts: Seth Godin, one of the world's foremost online promoters. Godin created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!.
![]() Seth Godin a best-selling author, entrepreneur, and change agent: "Every day I try to do something worth doing." Since then, Godin has written more than seven books that have been bestsellers around the world. Permission Marketing, Purple Cow and his latest, Free Prize Inside are his best known. BlogFonk: Who is Seth Godin? And where are you from? Godin: I'm a writer and speaker, currently living outside of New York. BlogFonk: Do you love your work? Why (not)? Godin: It's not work for me -- the ability to riff on ideas and then watch them work (or not) is a thrill, and I love every minute of it. The airplanes, however, I could do without. ![]() BlogFonk: What is your book "Unleashing the Ideavirus" all about? Godin: Ideas that spread, win. This is counter-intuitive to some (especially those in the record business) but it's true. I took my own advice and posted this as a free ebook and it's been downloaded and passed along more than 2,000,000 times. Do a Google search on ideavirus and you'll see. BlogFonk: Is there difference in mentality of creative professionals in the countries you've worked? Godin: We're all a little bit mental! I think the real issue is the limits we place on ourselves. In Europe, especially, I've encountered people who are sure that the client/the government/the audience won't let them do something. It's almost as bad in the US. BlogFonk: What are the latest important developments you've noticed in advertising? Godin: It doesn't work so well, it's getting more gimmicky than ever and most practitioners aren't particularly optimistic about the future of mass media interruption as a way to build a business. BlogFonk: Which work for a client are you most proud of? Godin: I don't have any clients. But when I get an email from someone who tells me how one of my ideas changed her business, or even better, her life, I'm thrilled. BlogFonk: If you'd be given the chance to do something over again, what would that be? Godin: I wouldn't have gone skiing on January 2, 1976, when I wrecked both my shoulders. But there's not just one. I also would have made sure that the email campaign we did for AOL and American Express in 1997 wouldn't have been accidentally swapped with one for Arrid Xtra Dry deodorant. Did I mention the one about wearing a white suit to school? BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Godin: Every day I try to do something worth doing, to create and spread an idea worth talking about. Doing what I did yesterday just a little better is a losing strategy. posted by BlogFonk: Wednesday, December 15, 2004 [#] Erms Suripatty
8till9 No.31: Bacardi
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning.
Photo: 'Bacardi, time to party.' Fonk: Claim the twilight: 'The Worldwide Bacardi Zone'. Read 8till9 no.31: Bacardi. posted by BlogFonk: Tuesday, December 14, 2004 [#] Erms Suripatty
Bloglumn: Listen & Watch On Demand
Our new digital world is creating anytime, anyplace, any device concepts. New communication on demand: how will this affect advertising?
Apple's iPod: The best just got better? Heineken does it. BNN does it. Podcasting. Podcasting is derived from the name of the iPod portable music player, the playback device of choice of many early podcast listeners. The term podcasting plays upon the terms broadcasting and webcasting and involves the recording of internet radio or similar internet audio programs. These recordings are then made available for download to your iPod or other portable digital audio device. You can listen to the podcast internet radio program while you are away from your computer or at a different time than the original program was broadcast.
Tivo: TV on demand Visual anytime, anyplace, any device concepts are also entering the on demand market. Tivo is a consumer video component allowing users to capture television programming to internal hard drive storage. Bad for advertising? Maybe, but Tivo announced to add banner advertisements when fast-forwarding commercials and US Congress is even considering a bill that might make fast-forwarding through the commercials on DVDs illegal. The latest on demand TV concept has more impact on advertising: BroadCatching, in short, using feeds and peer to peer file sharing as an alternative to distributing multimedia content on the Internet. It will take a while before everyone will use the necessary technologies, but BroadCatching definitely influences the future of TV. If ads in this context want to grab someone's attention, they first need to get viewers permission with some kind of bait: think about discounts, free samples, or even an opinion survey. This is what Seth Godin calls Permission Marketing: by talking only to volunteers, consumers pay more attention to marketing messages. Advertisers and ad agencies should understand this.
E. F. Fonkstra posted by BlogFonk: Tuesday, December 14, 2004 [#] Erms Suripatty
MSN Beta Search Software
What is it? A test version of software that can search through files on a personal computer.
MSN Toolbar Suite: The final version isn't expected until early next year. The MSN Search utility gives you the oppurtunity to either scan your own hard drive for information, or have a look on the internet and search for it. But not the option to search both at the same time, which rival Google does offer. The MSN Toolbar Suite test version is available for download at beta.toolbar.msn.com. What does it search? By default, it indexes only files in the My Documents folder and in the Outlook e-mail program. A user can expand that index to include the entire contents of the computer. What's required? Microsoft Windows XP or Windows 2000 (with the SP4 service pack). It also needs Internet Explorer 5.01 or later versions. To search e-mail, it needs Microsoft Outlook 2000 or later or Outlook Express 6.0 or higher. What does it cost? It's free. Analysts say Microsoft and other companies are offering free software tools to draw more people to their Web search engines, the big moneymaker on the Internet. posted by BlogFonk: Tuesday, December 14, 2004 [#] Erms Suripatty
LOTW: www.shillpages.com
This Link Of The Week (LOTW) is one of BlogFonk's favourite bookmarks.
Link: www.shillpages.com Why: A various movie title screens source of typographical inspiration for creatives. posted by BlogFonk: Monday, December 13, 2004 [#] Erms Suripatty
SideNews week 50 update
Interesting newslinks...
Sexy Santa posters axed Ads go multicultural Gifts could cost users Creating online video ads Pataki promotes Manhattan Pay-per-click ads to phone Jamelia shows long legs Recorded phone ads Chinese advertising group United Church of Christ Google testing animated ads Beef ads Pop-up ads 'Effective' ads can alienate Nike 'Chamber of Fear' Cheap Botox ads Ads gains seen for 2005 CNN's boring new ads NY Olympic ad landscape Violent TV sports ads Lagerfeld's ads for Adidas Forbes drops online ads GM and Mr. Goodwrench Firefox surfers ignore ads posted by BlogFonk: Sunday, December 12, 2004 [#] Erms Suripatty
Why Are We Searching?
As the internet becomes more and more part of our daily life, searching on the web turns out to be our 'second nature'.
Today: The world is searching... Next to mail, the search engine is becoming a true killer application. Bloglumn, BlogFonk's new column, mentioned the influence of search engines on creative professionals. The internet is a big source of information: search engines become 'create engines' when input for new ideas and concepts is needed. Another good way to start your creative search is by checking advertising blogs. What's a blog, really? Watch this helpful video of Molly E. Holzschlag. A blog enables you to put information on the web easily. These advertising blogs give a jump start to the latest news, views and interviews.
Fonkcov: The world's first free mailbox magazine cover with clickable links to creativity. Magazines can also give creative impulses for new ideas. Dutch design magazine Creatie published an item in its first issue on page 5 about Fonkcov, the first free mailbox magazine cover. Next year, Fonkcov invites young students to design new issues. Youngsters should be promoted for their creative talents, like the National Curriculum in Action tries to stimulate pupils.
Creative initiative: National Curriculum in Action promotes pupils' creative thinking and behaviour. According to Nils Adriaans in Behind the Idea, the essence of Creatie is the idea that showing a lot of work will keep creatives up to date (about fellow creatives) and will inspire them. Maybe also an idea to invite designers to design every new Creatie issue? So, we are searching because we are looking for new ideas, new impulses to create and maybe more important, to see how we can show our 'unique selling points'. Creative professionals should have an interactive platform to share their thoughts and skills. A web portal with blog features could be a good start. posted by BlogFonk: Friday, December 10, 2004 [#] Erms Suripatty
Behind the Idea: Design Magazine Creatie
November 26, 2004, a new Dutch monthly magazine is launched: Creatie. What is it all about?
Creatie: Keep creatives up to date and inspire them. Creative team: The monthly magazine Creatie is being published by Adformatie Groep, publisher of the Dutch magazine on advertising Adformatie. Tessa Franssen and Nils Adriaans are mainly responsible as editors, being backed up by Susanne van Nierop from Adformatie. Henk van het Nederend (Radar Graphics) and Ivo van IJzendoorn, Marcia van Kampen en Olivier Wegloop from Allegro Publishers are responsible for the design and art direction. Format: Creatie focuses on all creatives in (Dutch) advertising and design, working for big or small agencies or as a freelancer. It shows a lot of creative work, trying to cover all the disciplines within commercial communication - the, literally, heart of the magazine shows a selection of work that has been sent to Creatie the previous weeks. Online (www.creatie.nl) all the work that has been sent in is being published, but is only accessible to subscribers. Another feature of Creatie is that it has a different editor-in-chief - a creative or creative team - each issue. Idea: The essence of the magazine is the idea that showing a lot of work will keep creatives up to date (about fellow creatives) and will inspire them. And content-wise Creatie tries to unravel the creative process behind campaigns, commercials, ads and design and therefore, again, will inspire other creatives to build on those ideas. Where: Creatie was originally initiated in 2003 by Adformatie Groep (Berend-Jan Veldkamp and Patrick van Tuijl) and Olivier Wegloop from Allegro Publishers as a co-production. After the dummy and testing its impact it was decided to devide the tasks of publishing and art direction, sober up the lay out and content and focus on the work and creativity itself. Satisfied: We are fairly satisfied with the first issue, but realise Creatie will have to become more edgy, both in design and lay out as in tone of voice. We're aware that creatives are very critical, but instead of pushing it too much too soon and wanting to be more creative than creatives, we're taking it a step at a time. Also by keeping in touch with creatives. Comment: Since we want to show the best work possible, to all creatives: keep sending in your work! Every month, every time after you've created something! And keep feeding us your input, constructive criticism that is! posted by BlogFonk: Thursday, December 09, 2004 [#] Erms Suripatty
The ADC 84th Annual Awards
This year two new categories: Hybrid, all about unlocking new channels of communication, and The Playground, a place where ideas are unconfined by traditional award show criteria.
Photo: The ADC has an incredible past, flip through any of the 83 Art Directors Annuals that date back to 1921. Art Directors Club Annual Awards 84 call for entries, go to register.adcglobal.org to enter. Deadline: January 21, 2005. Student Deadline: January 28, 2005. The ADC is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funding, not-for-profit membership organization that celebrates and inspires creative excellence, connecting creative visual communications professionals from around the world. posted by BlogFonk: Wednesday, December 08, 2004 [#] Erms Suripatty
New Strategy For New Players?
The mobile music market has a lot of competitors. Or is their room left for players with new strategies?
Medion MD 95200: This iPod clone isn't just a cheap copy. A new competitor has entered the market for mobile music devices: Medion AG brings a MP3 player with a 20 GB hard disk. The player, called Medion MD95200, is a copy of Apple's Ipod. It has some features that the Ipod lacks. It supports SD/MMC memorycards, the battery can be easily replaced and it's got usb-to-go, which means you can save your digital photos on it without using a PC. Only problem: it's totally build out of plastic. Medion has a successful strategy: Medion will launch a music portal with download services, December 7, 2004. Medion products are sold on their online Medionshop, but also at Aldi, low budget foodstores. A trend for new mobile music competitors? posted by BlogFonk: Monday, December 06, 2004 [#] Erms Suripatty
SideNews week 49 update
Interesting newslinks...
Wal-Mart turns to ads Don't drug and drive Cyber attacks Pro-marijuana ads The New Wave of Net Films Jackie Chan ad Ads alongside movie greats Church gay ad rejected Scoble sticks with Google Iraqi negative political ads Backlash Airbus Cubs' rotating Wrigley ads Rising costs of print ads Bayer's battered image Honda & Super Bowl Cigarette ads When ads are the TV stars Blazers keeping it real Incheon Airport Top sports ads posted by BlogFonk: Sunday, December 05, 2004 [#] Erms Suripatty
Microsoft Enters World Of Weblogs
MSN Spaces marks Microsoft's first commercial foray into the blogging space.
Bill Gates: Microsoft To Test MSN Spaces Blog. With MSN Spaces, you can create and manage your blog from your computer or your mobile phone. And more. According to Microsoft Watch, MSN is expected to tout MSN Spaces as a direct competitor to blog-creation and hosting tools, such as Blogger, Blog*Spot, LiveJournal and TypePad. posted by BlogFonk: Thursday, December 02, 2004 [#] Erms Suripatty
Book Smarts: An Uninspiring Series
How many more little books do we need near the cash register proclaiming self-help, words of wisdom, insightful quotes, or uplifting thoughts for the day? The answer: three.
Book Smarts: 'The Truth About Nothing' is a collection of thoughts about nothing in particular. They are binding glimpses of the obvious. The pages are not filled with flowery words and cloud-like images. Instead, the standard vanilla content has been placed with a fresh scoop of wit, irony, modern design and nonsense.
Book Smarts: 'Semi-Survival Guide to the Future' is the ultimate guide for those who have ever wondered what the Hell this world is coming to, or what to expect in the near future. Book Smarts are supported by a global PR campaign, booksmarts123.com, and an extensive line of prints and T-shirts.
Book Smarts: 'Finite Words of Wisdom' is an experiment in quotes. Book Smarts is made possible through 86 the onions, a brand communications collective in Los Angeles, US. posted by BlogFonk: Thursday, December 02, 2004 [#] Erms Suripatty
Bloglumn: Search or create engine?
Next to e-mail, Google is a true killer application. Almost every internet surfer uses this search engine in their own creative way. But what are we actually searching for?
Creative professionals are probably searching for new concepts and ideas. Some of them use Google.
Google: search or create engine? Sure, there are al lot of different search engines, but Google's tools and features are really dominating the market: calculate, define a word, search products with Froogle, 'I'm feeling lucky' quick search, spell checking, search who linked to you or maximize your advertising revenue with AdSense. All with your own browser. With a new service called Google Scholar, a one-stop shop of scholarly abstracts, books, peer-reviewed papers and technical papers intended for academics and scientists, articles may now be close at hand. Media professionals use Google News to stay updated with the latest news items published on the internet. For some media professionals the search engine is becoming a 'create' engine. It's changing the workspace and changing the kind of work produced.
Search Revolution: creatives are exploring new ways to stretch the basic functionality of keyword searches. According to Getty Images the keyword searches show how the internet is a kind of connection machine. It's designed to multiply associational links in many directions. Some links will be very rational, very technical. Some of them poetic, some of them will have a crazy associational logic which has a kind of dreamlike quality. This is where the search engine acts like a digital therapist, throwing back ideas. It can trigger subconscious memories or cultural associations. Literal information becomes prompts to work with and think through.
Albert Einstein: What kind of search engine would he have created? Wouldn't that be marvellous? A 'create engine': giving relevant keywords as input not only to search but actually to find concepts and ideas as output, in order to create.
E. F. Fonkstra posted by BlogFonk: Wednesday, December 01, 2004 [#] Erms Suripatty |












