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Suite 300: Aquafina
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Aquafina in this week's Fonkcast.
Fonkcast #04: Aquafina. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Monday, January 31, 2005 [#] Erms Suripatty
SideNews week 4 update
Interesting newslinks...
Myths about abortion Pregnant belly Terrorism is un-Islamic Google: API online ads Shoshmosis No Great Mystery at GM Disney World Puffy, Eva & Cindy Playboy Tom Brady sues GM Freedom slogan Googlevision Commemorative coins US Osama ads Resident Evil 4 US Airways boosts image Churches & advertising Junk food Offensive beer ads NFL TV ads: What's up?
posted by BlogFonk: Monday, January 31, 2005 [#] Erms Suripatty
Screenshot: Stand Up Speak Up
The campaign Stand Up Speak Up aims to encourage the 'silent majority' of non-racist fans to speak up against racist abuse in stadiums. Symbol of the campaign is two interlocked wristbands, one black, one white.
Poster: Arsenal and France striker Thierry Henry has joined forces with other top players from across Europe in this new campaign protesting against racism. The TV spot and print work is created by Wieden + Kennedy/Amsterdam.
posted by BlogFonk: Friday, January 28, 2005 [#] Erms Suripatty
Get-An-Image: Masa
Typing Masa in a search engine gave this surprising result...
Poster: Want to smile like me? Get a massage! Our first impression Wonderful ad. Of all search results this was the funniest. Check also the small illustrations on the left of the smiling woman. Another great design from the Pacific. Getty Images is the leading provider of imagery and film to communications professionals around the world. 
posted by BlogFonk: Thursday, January 27, 2005 [#] Erms Suripatty
LOTW: you-are-beautiful.com
This Link Of The Week (LOTW) is about You Are Beautiful: a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.
Link: you-are-beautiful.com Why: You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
posted by BlogFonk: Wednesday, January 26, 2005 [#] Erms Suripatty
Suite 300: Karats & Facets
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Karats & Facets in this week's Fonkcast.
Fonkcast #03: Karats & Facets. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Tuesday, January 25, 2005 [#] Erms Suripatty
Quoted: Margo G. Wootan
"If companies want to put [Finding] Nemo toys in bags of baby carrots, we're all for it. But that's not what's happening."
Margo G. Wootan of the Center for Science in the Public Interest on relentless junk food marketing which contributes to rising rates of obesity among young people.
posted by BlogFonk: Monday, January 24, 2005 [#] Erms Suripatty
8till9 No.36: Meow Mix
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Time for Meow Mix. Go cat, go!
Cat Camera: 'cat-friendly' webcam positioned on the head of the cat to perfectly capture footage through the cat's eyes. Fonk: Create a concept for Meow-Mix which allows people to experience the world of (their) cats they never saw before. Read 8till9 no.36: Meow Mix.
posted by BlogFonk: Saturday, January 22, 2005 [#] Erms Suripatty
Screenshot: Blackspot, The Movement
The world's first global anti-brand: the Blackspot sneaker.
Across from a Niketown, NYC: click on picture for greater resolution.
posted by BlogFonk: Wednesday, January 19, 2005 [#] Erms Suripatty
Behind the Idea: PottyMouth™
"I'm just here for the welfare checks." What is PottyMouth™ all about?
PottyMouth™: "As long as you keep making the babies, we'll keep making the shirts." Creative team: Mark Sloan, Peter Vattanatham, Nico Amman, Chad Rea, Venice, California (US). Campaign: Website: pottymouthshop.com. T-shirts: 9 designs and growing. Catalog: in the form of a CD jewel case. We're in the process of getting punk bands to record songs inspired by the shirt slogans. Wildposters, postcards, and stickers: the idea has always been to market this brand like a local punk rock band, using the same materials. Rather than pay companies to post wildposters or distribute postcards in free postcard racks, we're posting our flyers over wildposters and replacing the postcards in the free postcard racks with ours. How's that for punk rock! Idea: Depending on how you look at it, PottyMouth™ is either a company that produces alternative adultwear for babies, or alternative babywear for adults. It was born out of the simple idea that parents dress their children like little cute versions of themselves with their miniature GAP jumpers and Nike booties. But what if you're a parent that doesn't dress like the mainstream? Due to the lack of options, your children are more likely to look like one of your conservative neighbor's other than your own. That is, until now. In a world of sterile shopping franchises, PottyMouth™ introduces a line of children's clothing that boldly stands out from the sissy, vanilla alternatives. Where: In Amsterdam while working for the "best agency in the world", Chad Rea was working on his book trilogy called Book Smarts that included the line "Children are proof that mom's like to fuck." Dave Bell said, "That would make a great T-shirt" so Erik Kessels designed 50 of them for fun. Not only did we sell out quickly, we made a lot of friends and enemies in the process. 
When Chad moved to LA to set up 86 the onions, he took the concept with him and turned it into a full-fledged children's clothing brand, redesigning the infamous starter shirt along with 8 other new designs (which had all come through consumer suggestions) as well as various marketing materials. Satisfied: So far, so good. It's been fun making them and seeing people react. While the idea behind the brand is solid and could actually be made into a safer, more marketable, mainstream brand, it's always been more fun pushing people's buttons and watching people get bent out of shape for something that is quite harmless. That said, there is an equal number of people who find them entertaining, mostly males, and buy them for their expecting friends as jokes as their are people who take the effort to tell us how wrong we are. Even if babies could read, the truth is, nobody has to actually put them on their kids, they just have to buy them. Comment: If you have ideas for new shirts or products, please let us know. Rock!
posted by BlogFonk: Wednesday, January 19, 2005 [#] Erms Suripatty
LOTW: www.nike.com/nikelab
This Link Of The Week (LOTW) is about an exhibit of Nike Free - a collection of reflections on the observation of nature as a means to understand and inspire creation - offered to you by NikeLab.
Link: www.nike.com/nikelab Why: Innovation starts with creativity.
posted by BlogFonk: Monday, January 17, 2005 [#] Erms Suripatty
SideNews week 2 update
Interesting newslinks...
Permission advertising Billboard space Tabasco key player VW and NBC Universal FCUK off Snapple returns favor "Happy Cows" Bill Gates' keynote CES Students build campaign Lottery with Red Sox Google without ads Apple unveils $499 PC Ad space on forehead Guardian jobs Interactive TV ads Flash-based iPod Madonna & Versace Monster bigger game Online ads come of age Out the windows
posted by BlogFonk: Sunday, January 16, 2005 [#] Erms Suripatty
Fonk for Thoughts: Jacqueline Novogratz
Seth Godin recommended Jacqueline Novogratz, CEO of Acumen Fund, a global non-profit venture fund serving the four billion people living on less than $4 a day. Godin kicked off in Novogratz's Fonks for Thoughts...
Jacqueline Novogratz: "If you do it, you can." Godin: What's the best way to heal the world? Novogratz: Entrepreneurial solutions to solve global poverty: we need to build companies that know how to deliver things people need at prices they can afford. We also need to start from a place of our interconnectedness - never before have people, disease, terrorism, pollution, capital, information flowed so seamlessly across international borders - and then use the skills and networks of those with privilege build systems that work - and matter - for those without. Godin: What should a wealthy entrepreneur looking to give back know about what you do? Novogratz: Acumen Fund uses the discipline and rigor of business to build companies that will survive and grow. We focus on delivering essentials like clean water, healthcare, housing to people who make less than $4 a day (and that includes two of every three of us on earth). We take charitable dollars and leverage them to bring about real, sustainable change that can impact hundreds of thousands, if not millions of people. We measure the returns to our investment in financial terms but also in social terms - how many lives did we impact and at what cost? It is the only way to get things done in a way that matters to poor people now and in the long-term. What all of us ultimately want is to make our own decisions and solve our own problems. Acumen Fund builds companies and institutions that make this possible for the poor. Godin: Tell me the story of the baskets! Novogratz: It is a story of two women in Rwanda, poor women who work hard every day and make almost nothing. It is a story that shows just how complex it is to use business principles sometimes. Mostly it is a story of how important it is to listen. At the end of the day, the right kind of listening is the only way any of this work of change will be successful. 
I was working in Rwanda, helping women start and run their tiny businesses. There was one particular market where I would go to seek entrepreneurs, see what kind of assistance they might need . On a late afternoon, I came across two women selling identical. Not a stitch was different. So I asked the first woman what her price was and she said $3. "OK," I said, and turned to the women sitting not three feet away from her. She gave me the same price. $3. I tried explaining that if one of them would lower their price, I would buy from her. If neither would, I would find someone else somewhere in the market because you could be sure someone had a better price. "Uh uh, no way," they said. "The price is $3." There would be no negotiating. It didn't make sense to me. They were both going to lose, both going to get nothing. I changed tactics. I forgot about the baskets altogether and asked them about their lives - where they lived, how many baskets they made, the number of children, where else they sold. Finally, I asked them how they priced their baskets. One of the women cocked her head to the side and after a few moments explained what I couldn't understand before. The day was ending and she'd not sold a single thing. She needed busfare to get back to where she lived hours away. It had been an unlucky day and if she didn't get the money, she couldn't get home. So that was how she priced the basket. At the end of the day, most people tell you the truth if you could only learn to listen for it. 
BlogFonk: Who is Jacqueline Novogratz? And where are you from? Novogratz: I am CEO of Acumen Fund, a nonprofit venture firm for the poor. We focus on building sustainable, scalable enterprises that deliver affordable, critical goods and services - clean water, healthcare, housing - to the poor. We work in India, Pakistan, Kenya, Tanzania and Egypt and measure our returns in both financial and social terms. I am from New York City. By supporting entrepreneurial efforts that are sustainable and scalable, we hope to create a blueprint for change. BlogFonk: Do you love your work? Why (not)? Novogratz: I LOVE MY WORK. I believe in giving people the opportunity to make their own decisions. I believe in the power of markets and also recognize their limitations. There is a role for smart philanthropic capital and I am focused on learning how best to use it to make enterprises that work for the poor. This work challenges all parts of me for it is a mix of economics, business, anthropology, politics and psychology. It necessitates transcending boundaries, being open to what the world offers and holding on to hopefulness while being almost ruthlessly pragmatic. I love my work because I get to work with some of the smartest, most committed and most alive people on earth. I love it because it uses all parts of who I am. BlogFonk: Is there difference in mentality of creative professionals in the countries you've worked? Novogratz: I don't understand that question really. What we find is that people the world over hold values of innovation, know how to build things at a scale that impacts hundreds of thousands, if not millions, and focus on making the world work for the poor. These are the people for whom we search and then support. 
BlogFonk: What are the latest important developments you've noticed in your work? Novogratz: We're helping to produce and then distribute a long-lasting malarial bednet that can save millions of lives. We are supporting the building of a distribution network to bring drip irrigation to farmers who make less than $2 a day - in one season, from purchasing a $30 system that brings water to arid fields, the farmers can increase their incomes 2 to 4 times. That is when change starts. BlogFonk: Which project are you most proud of? Novogratz: Malaria bednets, most definitely. This technology is now manufactured for the first time in Africa. The factory has created 105 new, good jobs, mostly for women. Hundreds of thousands of nets already have been produced and distributed. We could change the name of the game if we do this right. Same with the guarantee program for low-income housing that we're doing in Pakistan. Our $1.25 million guarantee is leveraging 30-40 times that in capital that will be lent for the first time ever to people making less than $4 a day. We're talking about people who work and work hard - including in government offices (you have to remember that 80% of Pakistanis make less than $3); again, we have a chance to influence the banking system in Pakistan. That's a big deal. It is why we talk about creating a blueprint for change. 
BlogFonk: If you'd be given the chance to do something over again, what would that be? Novogratz: I would only invest loans or equity except in rare cases where grants are needed to help an organization get to a place where it can use a loan. Loans and equity create a financial discipline and a conversation that builds stronger partnerships than grants, though there are always exceptions to this rule. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Novogratz: "If you do it, you can." We have the technology, the skills, the contacts to solve all of the worlds problems. And there is no time like today. If now us, who?
posted by BlogFonk: Friday, January 14, 2005 [#] Erms Suripatty
8till9 No.25: Dr Pepper
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Here the Dr Pepper campaign.
Print ad: Dr Pepper wants you to drink slowly. Fonk: Expand Dr Pepper's brand name by positioning Dr Pepper as a real doctor who gives free 'medical' advices. Read 8till9 no.25: Dr Pepper.
posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty
Behind the Idea: Verstatel
Dutch telecommunications company Versatel will expand into the consumer market by launching a brand campaign aimed at a broad consumer audience.
Versatel UFO commercial: "Scientists try to communicate with aliens using light signals. The aliens respond by blasting the earthlings to pieces." Creative team: Richard Bullock, Executive Creative Director (Australia), Antero Jokinen, Art Director (Finland), Niklas Lilja, Copywriter (Finland). Campaign: The campaign consists of 6 TV ads (launching with 3), outdoor, print, and radio. Idea: The history of human communication is full of innovations that were supposed to make our communication easy. But even at it's best, communication has been slow and unreliable, and prone to misunderstandings. As the campaign shows, there's a huge potential for things to go wrong. So it's time for Versatel to come along and make communication easy again. Where: We're boring. We came up with the final idea at our desks. Sometimes you can be creative even at your workplace... 
Satisfied: We're very satisfied with the campaign, and especially pleased that Versatel believed that our simple idea (presented to them in childlike two-frame storyboards) had the power to cut through, and the guts to launch with these ads instead of something generic. Comment: We're also happy to make a campaign with six very different ads. It was interesting to make a 18th century period piece, a sci-fi parody, a wildlife documentary, and work with an Aboriginal and a Native American - all during four days.
posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty
Bloglumn: Creating Awareness
Ever heard of a tsunami before December 26, 2004? This tsunami killed more than 150,000 people in 11 countries. More than 106,000 of them on the Indonesian island of Sumatra.
Click on map for explanation: Earthquakes, landslides, volcanic eruptions, and the impact of extraterrestrial bodies such as meteorites, can generate tsunamis. In this technological era, we're still vulnerable to the elements of nature. The devastating power of the latest tsunami disaster has left no-one untouched and spurred many people into action. 
Screenshot Amazon.com January 13, 2005: Donating money through online ads proved to be very successful. You'll find many relief initiatives on the internet providing information, facilitating donations, and offering psychological help. Bloggers contributed much of the early reports from the disaster area. They also posted eyewitness accounts and photos. Yes, our new technology plays an important role in getting aid to tsunami victims. 
Help the children: The tsunamis in South Asia and East Africa affected more than 1 million children in the disaster area, leaving many without homes or parents. The tsunami aftermath shows help and development is needed. Billions of dollars to enable First Aid, to distribute food, water, medical care and to help especially children. Not only in Asia, but all over the world where people are suffering. And foremost, help should be structural. Lets start with "creating awareness" of the importance of sustainable development, also mentioned by Jacqueline Novogratz in her Fonk for Thoughts. That might be an opportunity for us to make a difference. A happy and helpful 2005! 
E. F. Fonkstra
posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty
Screenshot: iPod shuffle
Meet iPod shuffle, the unpredictable new iPod. You better not eat it.
See #2: iPod shuffle, "smaller than a pack of gum and much more fun", just don't eat it.
posted by BlogFonk: Thursday, January 13, 2005 [#] Erms Suripatty
Get-An-Image: Wanga
Typing Wanga in a search engine gave this surprising result...
Poster: Dramatic dynamite for adults only? Makes you wonder... Our first impression Classic kinkyness! Great poster. Leaves room for mysterious interpretations. Copy is fantastic and makes the whole thing humorous and incredibly "bad". These people are definitely caught up in the rapture of love! Getty Images is the leading provider of imagery and film to communications professionals around the world.
posted by BlogFonk: Wednesday, January 12, 2005 [#] Erms Suripatty
8till9 No.27: Nike
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Go and see the Nike campaign.
Print ad: Nike campaign featuring superstars like Serena Williams. Fonk: Expand Nike's brand name by communicating one of its most famous productlines: Nike Air! Show that it's more than just a sport shoes sole system. Read 8till9 no.27: Nike.
posted by BlogFonk: Tuesday, January 11, 2005 [#] Erms Suripatty
Suite 300: Starbucks
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring a Starbucks campaign in this week's Fonkcast.
Fonkcast #02: Starbucks outdoor campaign. The Advertising Show provides contemporary marketing advice in an informative and entertaining presentation, brought to you by co-hosts Ray Schilens and Brad Forsythe. In this Fonkcast they talk about an outdoor campaign of coffee company Starbucks, which reported consolidated net revenues of $649 million for the five-week period ended January 2, 2005, an increase of 22 percent from consolidated net revenues of $531 million for the same period in fiscal 2004. Enjoy the Fonkcast! 
posted by BlogFonk: Monday, January 10, 2005 [#] Erms Suripatty
Enhance Creative Brain Activity: #09
Use Fonkstra's "20 Ways To Enhance Your Creative Brain Activity" when your brain can't get in over-drive anymore. Get a closer look at #09 "Drink a lot of water".
20 ways #09 "Drink a lot of water": the most natural way of "clearing" your brains. The Franklin Institute developed The Human Brain project which shows everything you need to know about your brain - the food it likes, the challenges it craves, the rest it requires, the protection it deserves. Scientists determined that certain types of early humans had greater intelligence than that of others. They also discovered that docoahexaenoic acid (DHA) is a large contributor to brain growth, and that seafood had large quantities of DHA in it. Finally, they came to the conclusion that early humans who lived by water and whose diets were largely composed of seafood experienced this brain growth, while other inland early humans - such as Australopithecines - did not. Australopithecines had a brain about the size of a chimpanzee's for 3 million years. Conlcusion: 20ways #09 "Drink a lot of water" and 20ways #05 "Eat fish" will get you a brain winning combination!
posted by BlogFonk: Monday, January 10, 2005 [#] Erms Suripatty
SideNews week 1 update
Interesting newslinks...
Banner ads growth IBM real-life problems Anheuser-Busch: new ads iTunes phone Billboard horse campaign Holiday jewelers' ads wrap-up FedEx ads no laughing matter Tsunami web ad campaign Tsunami online donations Ad firms show restraint Tsunami delays Pepsi ad Amex, Dell withdraw ads Blog reading explodes in US Cadillac's need for speed Crispin's Google ads US star gives $1m to tsunami
posted by BlogFonk: Sunday, January 09, 2005 [#] Erms Suripatty
8till9 No.7: Story
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning.
Photo: 'Spy eyes' newspaper ad for Story. Fonk: Communicate Story magazine's reveiling "spy eyes". Read 8till9 no.7: Story.
posted by BlogFonk: Friday, January 07, 2005 [#] Erms Suripatty
Suite 300: Tourneau
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring watch company Tourneau in this week's Fonkcast.
Fonkcast #01: Tourneau ad case. The Advertising Show provides contemporary marketing advice in an informative and entertaining presentation, brought to you by co-hosts Ray Schilens and Brad Forsythe. In this Fonkcast they talk about a newspaper ad of watch company Tourneau, America's largest retailer of watches, marketing over 100 different brands in more than 8,000 unique and incomparable styles. Enjoy the Fonkcast!
posted by BlogFonk: Wednesday, January 05, 2005 [#] Erms Suripatty
LOTW: www.unicef.org
This Link Of The Week (LOTW) is about supporting UNICEF's South Asia Tsunami Relief Efforts.
Link: www.unicef.org Why: HELP the children!
posted by BlogFonk: Tuesday, January 04, 2005 [#] Erms Suripatty |
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