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Behind the Idea: Proef
Creating "designed food" in a fooddesign studio called "Proef" in Rotterdam, The Netherlands. What's behind this idea?
 Creative team: My name is Marije Vogelzang. I am a food designer, graduated on industrial design at the design academy Eindhoven. I am specialized in fooddesign for 4 years now. Since November 2004 "Proef" was founded as a result of a collaboration between Piet Hekker (founder of "De Bakkerswinkel" Zoetermeer, Amsterdam, Utrecht, The Netherlands) and Marije Vogelzang. "Proef" is a fooddesign studio as well as a small restaurant. You can visit us, have a cup of coffee and try some "designed food".  Campaign: website www.proefrotterdam.nl. Idea: I have done projects on location for some time now. Only invited guests were able to experience the designs. I wanted to make fooddesign more accessible. In "Proef" everybody gets the chance to get in touch with this relatively new form of design.  Where: I love using food as a material to communicate with. I've started working with food and it won't let me go now.  Satisfied: "Proef" is a mouth-to-mouth experience. We will officially open March 18, 2005. At this moment we are in a test phase. "Proef" is already a success! Comment: Food is more than just food and that is already quite something! There is food that makes you sleepy, food that gives energy, food that makes you horny. Food grows. It has many stages of occurrence. Food is chemistry and has lots of stories to tell. Food is culture, nature, industry. What more inspiration does a designer need? See you soon at "Proef"!  Proef Mariniersweg 259 (voor) Pannekoekstraat 120 (achter) 3011 NM Rotterdam, The Netherlands tel.: +3110 2807297
posted by BlogFonk: Monday, February 28, 2005 [#]
LOTW: www.sniggle.net
This Link Of The Week (LOTW) of Elena Simons is about an impressive collection of pranks.
 Link: www.sniggle.net Simons: "Smart pranks really turn me on, especially when their power is used to achieve necessary changes."
posted by BlogFonk: Monday, February 28, 2005 [#]
SideNews week 8 update
Interesting newslinks...
Heineken Virgin planes Advertisers Love Morning Family Farm Hanes ad campaign NY Post: Intelligent Text Blurring The Line Pharmaceutical Ads US Online Ads Rockets Pepsi Ad Campaign Beer Commercial Banned "You love magazine ads" Viral Ad Opportunity Yana Co-Stars Fido Dido Your Trademark As Keyword Volkswagen TV Advertising: Dying Art "Ads On Demand" Personalized TV Ads Chasing Osama The Value Of Ads On Blogs NYT buys About.com Future Of The Newspaper No Place To Hide From Ads
posted by BlogFonk: Sunday, February 27, 2005 [#]
Screenshot: A Scanner Darkly
Set in a future world where America has lost the war on drugs, an undercover cop, Fred, is one of many agents hooked on the popular drug, Substance D, which causes its users to develop split personalities.
 "A Scanner Darkly": Starring Keanu Reeves (photo), Winona Ryder, Robert Downey Jr., Woody Harrelson and Rory Cochrane Like a graphic novel come to life, "A Scanner Darkly" - directed by Richard Linklater and produced by George Clooney, Steven Soderbergh, Jonah Smith, Tommy Pallotta and Anne Walker-McBay - utilizes live action photography overlaid with an advanced animation process to create a haunting, highly stylized vision of the future. The technology was first employed in Linklater's 2001 film "Waking Life" and has evolved to produce even more impact and detail. The movie is based on Philip K. Dick's novel "A Scanner Darkly" and will be released by Warner Independent Pictures September 16, 2005.
posted by BlogFonk: Friday, February 25, 2005 [#]
Fonk for Thoughts: Elena Simons
"Fungagement?" Yes, Dutch Elena Simons is more than a multi-talented creative with an open attitude and vision towards social issues. Just Fonk with her Thoughts...
 Elena Simons: "When social engagement and enjoyment join forces, you'll get a powerful mix that can make good behavior popular with the majority." BlogFonk: Who is Elena Simons? Where are you from? Simons: I'm a social inventor from Amsterdam, The Netherlands. BlogFonk: Do you love your work? Why (not)? Simons: Definitely. The way society changes is very exciting and I feel honored to contribute to the process.  BlogFonk: What is "Wonder" all about? Simons: I develop concepts that help us deal with major problems such as climate change or Muslim integration. The concept may be for a specific project, or it may be an abstract vision. "Fungagement" is my speciality. When social engagement and enjoyment join forces, you'll get a powerful mix that can make good behavior popular with the majority.  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Simons: Yes. In the United States people get excited about new initiatives and go along with them. Strong expressions of opinions are welcomed. In the Netherlands, people are way more sceptical. This means that a creative professional needs to find more roundabout, ironic, subtle forms with which to communicate a message. BlogFonk: What are the latest important developments you've noticed in your work? Simons: There is an enormous potential of individuals who would like to contribute to society. This has developed in the last few years and especially months. Citizenship is now a major subject. How can people take responsibilty for their neighbourhood? What can they do about sustainable consumption? Internet offers the possibility for cocreational structures in which anybody can contribute to the solution of any problem. One no longer needs to be in power.  BlogFonk: Which project are you most proud of? Simons: My book "Fun with Muslims" ("Pret met moslims") is a collection of possibilities to enjoy your fellow Muslim countrymen. Go shopping with a fundamentalist, give Barbie her own headscarf, Ken a beard and master a few Arabic sentences like "I'm a virgin. How about you?" With its fashionably colorful design, "Fun with Muslims" is an example of a new genre: the political giftbook.  BlogFonk: If you'd be given the chance to do something over again, what would that be? Simons: I would generate funds for the book BEFORE writing it! BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Simons: In the past we were ecstatic when we put a man on the moon. Before too long we will be ecstatic that we saved the environment.
posted by BlogFonk: Thursday, February 24, 2005 [#]
Suite 300: Lexus
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Lexus in this week's Fonkcast.
Fonkcast #07: Lexus. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Wednesday, February 23, 2005 [#]
Get-an-image: Kral
Typing Kral in a search engine gave this surprising result...
 Superman comic. Our first impression How will this story end? Superman will probably save the world and the whole universe in his spare time. To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free. 
posted by BlogFonk: Tuesday, February 22, 2005 [#]
SideNews week 7 update
Interesting newslinks...
Pendoring Goes Amsterdam A "Long Tail" World Hard Liquor's NASCAR Debut Dove Scrubs "Apprentice" News rethinks web iPod video Google, VNU Bill Gates Wal-Mart Praises Workers Budweiser Prescription Drug Ads Multiracial Scenes Targeting Terrorists Delta: "Good Goes Around" TV Ads Ask About Sex Saab: "Gee Whiz" Mobile Marketing "Click Fraud" Chief Purchasing Officers Neo-Nazis
posted by BlogFonk: Friday, February 18, 2005 [#]
Behind the Idea: Lonely Planet
German agency Jung von Matt created a campaign for Lonely Planet which makes you feel at home, everywhere. What is it all about?
 Creative team: Jo Marie Farwick, junior copywriter at Jung von Matt/Alster, Hamburg, the harbour of the world, Germany. Simon Hiebl, junior art director at Jung von Matt/Alster, Hamburg, Germany. Format: Print ads and billboards.   Idea: Think of your own apartment. You know it inside out, it is familiar to you. In your own apartment you know, where to find food or a cold drink. You know, where to sleep and where the toilets are (hopefully). In your own apartment you feel at home. Lonely Planet provides all these helpful information concerning the world. As a matter of fact: "You feel at home everywhere." Where: We were thinking of our client "Lonely Planet" - and a German proverb, which means something like: "To know something like the back of one's hand." That one wouldn't be comprehensible all over the world. And suddenly this idea came up. Because floor plans are always the same.  Satisfied: Yep. Cheap, easy and a lot of fun to arrange the furniture. Especially putting stairs and plants where mountains and national parcs are located. Comment: We have an architect dad, who sent us all the icons, including the piano located in Texas. Cool dad.
posted by BlogFonk: Thursday, February 17, 2005 [#]
Quoted: Henry Wolf
"A magazine should not only reflect a trend; it should help start it."
 Henry Wolf, 1925 - 2005. Henry Wolf was a past president and Life Member of the ADC, and was inducted into the ADC Hall of Fame in 1980. Wolf, the graphic designer and photographer who, as art director of Esquire, Harper's Bazaar and Show magazines in the 1950's and 60's, held sway over American periodical design, died February 14, 2005, at his apartment in Manhattan. He was 80.
posted by BlogFonk: Wednesday, February 16, 2005 [#]
Screenshot: Foot Locker
Launch of the new Nike Tuned7 shoe exclusively at Foot Locker stores all over Europe.
 "Nice and New" TV commercial: Our hero puts his new shoes on in the store but then uses all kinds of bizarre ways to get home, so that he doesn't have to walk and scuff them. The "Nice and New" TV spot airs in Germany, Italy, Spain and UK; France sees the print campaign exclusively, with around 8,500 posters displayed. Creative Agency: Wieden + Kennedy/Amsterdam.
posted by BlogFonk: Tuesday, February 15, 2005 [#]
Suite 300: Mrs. Paul's & Van de Kamp's
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Mrs. Paul's & Van de Kamp's Seafood Brands in this week's Fonkcast.
Fonkcast #06: Mrs. Paul's & Van de Kamp's Seafood Brands. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Tuesday, February 15, 2005 [#]
Fonk for Thoughts: Dean Maryon
180 Amsterdam announces the promotion of 180's associate Creative Director Dean Maryon to the position of Creative Director. What are his Fonk for Thoughts?
 Dean Maryon: "Look, learn, listen. And ignore, all being equal." BlogFonk: Who is Dean Maryon? Where are you from? Maryon: A Creative Director at 180 Amsterdam. Originally from Watford, a town just outside London, I moved to Amsterdam 7 years ago. BlogFonk: You're 180 Amsterdam's new CD, what's it like? Do you love your work? Why (not)? Maryon: I have worked at 180 Amsterdam for 6 years starting as an Art Director. I've seen the agency create great work, survive difficult times, people have come and gone. Now is the best time to be working at 180, everywhere I look I see good people, who are excited about what they do, care about the work, and are always there to add to the work. There is a feeling that we are all responsible for producing great ideas, that none of us will settle for anything less. This makes my job a lot of fun. I get to make stuff and make sure others get to make their stuff.  BlogFonk: What was "Impossible is Nothing" all about? Maryon: This campaign for Adidas was about celebrating human nature, The fact that no mater what the odds, insurmountable hardships, we are all capable of achieving what we thought was impossible. There are examples of this throughout sport, examples of men and women overcoming barriers to accomplish there dream. These stories are an inspiration for all of us whether we take part in sport or not. Its not often you get to create a campaign genuinly tries to inspire people rather than sell to people.  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Maryon: I have worked in London and in Amsterdam, aswell as working with some photographers, editors and directors from around Europe, the United States and South Africa. Everyone brings something of their own culture to the table, mostly the differences show in the way people express themselves, and listen to others. It takes time to understand these subtleties. That's communication I guess. When it comes to creativity, I believe this is a result of the individual, not where they are from. BlogFonk: What are the latest important developments you've noticed in advertising? Maryon: The word "content" is being used a lot in advertising. We recently created a 6 part documentary that appeared on TV stations all over the world during the Olympics in Athens. It was a great project to be involved in, very different to creating work for a 30' commercial break. Producing content for brands is a difficult area for an ad agency to work in, it demands a lot of commitment and time from creatives and the agency. The best way forward may be to create a partnership between existing content makers and agencies. Ultimately it's about having an idea which works as content. If it makes sense and the client likes it, you can find a way to make it. BlogFonk: Which project are you most proud of? Maryon: "Impossible is Nothing" because it was about communicating a positive message, In a universal way, that touched people. I like to think we managed to do that.  BlogFonk: If you'd be given the chance to do something over again, what would that be? Maryon: I'd go back to school, I'd try harder to learn stuff, fill my brain with as much knowledge as I could. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Maryon: Look, Learn, Listen. and ignore, all being equal.
posted by BlogFonk: Monday, February 14, 2005 [#]
LOTW: www.ad-honorem.net
This Link Of The Week (LOTW) is about a non-profit organization whose mission is to professionalize Public Service Advertising making it a more effective tool.
 Link: www.ad-honorem.net Why: "Advertising has no borders..."
posted by BlogFonk: Monday, February 14, 2005 [#]
SideNews week 6 update
Interesting newslinks...
Hot 97 Celebrities for PFLAG Nokia and Coca-Cola Michael Jordan Reebok:"I am what I am" Online video advertising "Antisemitic" ads Paul McCartney Sappi "Life With Print" Oscars Advertising Student press No Patriots blitz Safe humor Rating Super Bowl Ads Adidas Made To Perfection Ask Jeeves Adland SB Archive Super Bowl ads fail Ads as popular as game Super Bowl ads tone down
posted by BlogFonk: Sunday, February 13, 2005 [#]
BTI: Sisterhood Augustinessen
Since 1952 the Sisterhood Augustinessen of St. Monica is located downtown Amsterdam, The Netherlands. Helping the homeless is one of their activities, which is promoted by a "streetvertising" campaign. What's behind this idea?
 Creative team: Jeroen van der Sluis & Loek van Doorn (concept/strategy, doorn & roos), Leontien Wegman & Jacqui Dolan (creation), Nienke Hinsenveld & Maartje van Leur (production), Richard Juffermans (account), Zuster Witlox regie & RTV: Pirke Bergsma (Pirke Productions). Campaign: TV commercials, printed ads, flyers, and e-mail brochures. Idea: Sisters and the homeless helping each other. Donators get the opportunity to have their ads on coats worn by homeless people. A win-win situation for everyone!  Where: Coincidentally, we met the sisters and wanted to help them for free, together with photographers, dm agencies and printers.   Satisfied: We at doorn & roos think streetvertising - as a creative way of advertising - has a bright future. The campaign received a lot of free publicity, which is beneficial for the sisterhood. The participating homeless felt good to do something back in return to the helpful sisters, who not only provide packed lunches but also have a conversation with them on a daily basis.  Comment: Streetvertising is an interesting medium for advertisers/donators with courage. It can be a tool for an ad hoc campaign, which in this case caught the attention of shopping people in Amsterdam for 24 hours a day.
posted by BlogFonk: Friday, February 11, 2005 [#]
Screenshot: Nokia
Deliver timed service advertisements directly to your mobile customers with their permission.
 Local marketing: The advertiser manages actual content that consumers access through service advertisements sent by service points. Nokia developed a local marketing solution which enables timed and targeted service advertisements directly to mobile customers via Bluetooth technology. Showcase with Coca Cola launch at GSM Conference 2005 in Cannes, France, February 14 - 17, 2005.
posted by BlogFonk: Friday, February 11, 2005 [#]
Quoted: Shelly Lazarus
"Branding has moved to the boardroom."
Shelly Lazarus, Ogilvy & Mather Worldwide's Chairman and CEO on 360-degree branding, the agency's backbone, and on the main trends in advertising.
posted by BlogFonk: Thursday, February 10, 2005 [#]
Fonkcov
No, it's not a Russian general or drink. Get your Fonkcov, now!
Get your two weekly "Fonk for Thoughts" with Fonkcov, the world's first mailbox magazine cover. A subscription to Fonkcov is free of charge and only requires an e-mailaddress.
posted by BlogFonk: Thursday, February 10, 2005 [#]
Suite 300: Best Buy
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Best Buy in this week's Fonkcast.
Fonkcast #05: Best Buy. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Thursday, February 10, 2005 [#] |
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