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Behind the Idea: Proef
Creating "designed food" in a fooddesign studio called "Proef" in Rotterdam, The Netherlands. What's behind this idea?
 Creative team: My name is Marije Vogelzang. I am a food designer, graduated on industrial design at the design academy Eindhoven. I am specialized in fooddesign for 4 years now. Since November 2004 "Proef" was founded as a result of a collaboration between Piet Hekker (founder of "De Bakkerswinkel" Zoetermeer, Amsterdam, Utrecht, The Netherlands) and Marije Vogelzang. "Proef" is a fooddesign studio as well as a small restaurant. You can visit us, have a cup of coffee and try some "designed food".  Campaign: website www.proefrotterdam.nl. Idea: I have done projects on location for some time now. Only invited guests were able to experience the designs. I wanted to make fooddesign more accessible. In "Proef" everybody gets the chance to get in touch with this relatively new form of design.  Where: I love using food as a material to communicate with. I've started working with food and it won't let me go now.  Satisfied: "Proef" is a mouth-to-mouth experience. We will officially open March 18, 2005. At this moment we are in a test phase. "Proef" is already a success! Comment: Food is more than just food and that is already quite something! There is food that makes you sleepy, food that gives energy, food that makes you horny. Food grows. It has many stages of occurrence. Food is chemistry and has lots of stories to tell. Food is culture, nature, industry. What more inspiration does a designer need? See you soon at "Proef"!  Proef Mariniersweg 259 (voor) Pannekoekstraat 120 (achter) 3011 NM Rotterdam, The Netherlands tel.: +3110 2807297
posted by BlogFonk: Monday, February 28, 2005 [#] Erms Suripatty
LOTW: www.sniggle.net
This Link Of The Week (LOTW) of Elena Simons is about an impressive collection of pranks.
 Link: www.sniggle.net Simons: "Smart pranks really turn me on, especially when their power is used to achieve necessary changes."
posted by BlogFonk: Monday, February 28, 2005 [#] Erms Suripatty
SideNews week 8 update
Interesting newslinks...
Heineken Virgin planes Advertisers Love Morning Family Farm Hanes ad campaign NY Post: Intelligent Text Blurring The Line Pharmaceutical Ads US Online Ads Rockets Pepsi Ad Campaign Beer Commercial Banned "You love magazine ads" Viral Ad Opportunity Yana Co-Stars Fido Dido Your Trademark As Keyword Volkswagen TV Advertising: Dying Art "Ads On Demand" Personalized TV Ads Chasing Osama The Value Of Ads On Blogs NYT buys About.com Future Of The Newspaper No Place To Hide From Ads
posted by BlogFonk: Sunday, February 27, 2005 [#] Erms Suripatty
Screenshot: A Scanner Darkly
Set in a future world where America has lost the war on drugs, an undercover cop, Fred, is one of many agents hooked on the popular drug, Substance D, which causes its users to develop split personalities.
 "A Scanner Darkly": Starring Keanu Reeves (photo), Winona Ryder, Robert Downey Jr., Woody Harrelson and Rory Cochrane Like a graphic novel come to life, "A Scanner Darkly" - directed by Richard Linklater and produced by George Clooney, Steven Soderbergh, Jonah Smith, Tommy Pallotta and Anne Walker-McBay - utilizes live action photography overlaid with an advanced animation process to create a haunting, highly stylized vision of the future. The technology was first employed in Linklater's 2001 film "Waking Life" and has evolved to produce even more impact and detail. The movie is based on Philip K. Dick's novel "A Scanner Darkly" and will be released by Warner Independent Pictures September 16, 2005.
posted by BlogFonk: Friday, February 25, 2005 [#] Erms Suripatty
Fonk for Thoughts: Elena Simons
"Fungagement?" Yes, Dutch Elena Simons is more than a multi-talented creative with an open attitude and vision towards social issues. Just Fonk with her Thoughts...
 Elena Simons: "When social engagement and enjoyment join forces, you'll get a powerful mix that can make good behavior popular with the majority." BlogFonk: Who is Elena Simons? Where are you from? Simons: I'm a social inventor from Amsterdam, The Netherlands. BlogFonk: Do you love your work? Why (not)? Simons: Definitely. The way society changes is very exciting and I feel honored to contribute to the process.  BlogFonk: What is "Wonder" all about? Simons: I develop concepts that help us deal with major problems such as climate change or Muslim integration. The concept may be for a specific project, or it may be an abstract vision. "Fungagement" is my speciality. When social engagement and enjoyment join forces, you'll get a powerful mix that can make good behavior popular with the majority.  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Simons: Yes. In the United States people get excited about new initiatives and go along with them. Strong expressions of opinions are welcomed. In the Netherlands, people are way more sceptical. This means that a creative professional needs to find more roundabout, ironic, subtle forms with which to communicate a message. BlogFonk: What are the latest important developments you've noticed in your work? Simons: There is an enormous potential of individuals who would like to contribute to society. This has developed in the last few years and especially months. Citizenship is now a major subject. How can people take responsibilty for their neighbourhood? What can they do about sustainable consumption? Internet offers the possibility for cocreational structures in which anybody can contribute to the solution of any problem. One no longer needs to be in power.  BlogFonk: Which project are you most proud of? Simons: My book "Fun with Muslims" ("Pret met moslims") is a collection of possibilities to enjoy your fellow Muslim countrymen. Go shopping with a fundamentalist, give Barbie her own headscarf, Ken a beard and master a few Arabic sentences like "I'm a virgin. How about you?" With its fashionably colorful design, "Fun with Muslims" is an example of a new genre: the political giftbook.  BlogFonk: If you'd be given the chance to do something over again, what would that be? Simons: I would generate funds for the book BEFORE writing it! BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Simons: In the past we were ecstatic when we put a man on the moon. Before too long we will be ecstatic that we saved the environment.
posted by BlogFonk: Thursday, February 24, 2005 [#] Erms Suripatty
Suite 300: Lexus
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Lexus in this week's Fonkcast.
Fonkcast #07: Lexus. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Wednesday, February 23, 2005 [#] Erms Suripatty
Get-an-image: Kral
Typing Kral in a search engine gave this surprising result...
 Superman comic. Our first impression How will this story end? Superman will probably save the world and the whole universe in his spare time. To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free. 
posted by BlogFonk: Tuesday, February 22, 2005 [#] Erms Suripatty
SideNews week 7 update
Interesting newslinks...
Pendoring Goes Amsterdam A "Long Tail" World Hard Liquor's NASCAR Debut Dove Scrubs "Apprentice" News rethinks web iPod video Google, VNU Bill Gates Wal-Mart Praises Workers Budweiser Prescription Drug Ads Multiracial Scenes Targeting Terrorists Delta: "Good Goes Around" TV Ads Ask About Sex Saab: "Gee Whiz" Mobile Marketing "Click Fraud" Chief Purchasing Officers Neo-Nazis
posted by BlogFonk: Friday, February 18, 2005 [#] Erms Suripatty
Behind the Idea: Lonely Planet
German agency Jung von Matt created a campaign for Lonely Planet which makes you feel at home, everywhere. What is it all about?
 Creative team: Jo Marie Farwick, junior copywriter at Jung von Matt/Alster, Hamburg, the harbour of the world, Germany. Simon Hiebl, junior art director at Jung von Matt/Alster, Hamburg, Germany. Format: Print ads and billboards.   Idea: Think of your own apartment. You know it inside out, it is familiar to you. In your own apartment you know, where to find food or a cold drink. You know, where to sleep and where the toilets are (hopefully). In your own apartment you feel at home. Lonely Planet provides all these helpful information concerning the world. As a matter of fact: "You feel at home everywhere." Where: We were thinking of our client "Lonely Planet" - and a German proverb, which means something like: "To know something like the back of one's hand." That one wouldn't be comprehensible all over the world. And suddenly this idea came up. Because floor plans are always the same.  Satisfied: Yep. Cheap, easy and a lot of fun to arrange the furniture. Especially putting stairs and plants where mountains and national parcs are located. Comment: We have an architect dad, who sent us all the icons, including the piano located in Texas. Cool dad.
posted by BlogFonk: Thursday, February 17, 2005 [#] Erms Suripatty
Quoted: Henry Wolf
"A magazine should not only reflect a trend; it should help start it."
 Henry Wolf, 1925 - 2005. Henry Wolf was a past president and Life Member of the ADC, and was inducted into the ADC Hall of Fame in 1980. Wolf, the graphic designer and photographer who, as art director of Esquire, Harper's Bazaar and Show magazines in the 1950's and 60's, held sway over American periodical design, died February 14, 2005, at his apartment in Manhattan. He was 80.
posted by BlogFonk: Wednesday, February 16, 2005 [#] Erms Suripatty
Screenshot: Foot Locker
Launch of the new Nike Tuned7 shoe exclusively at Foot Locker stores all over Europe.
 "Nice and New" TV commercial: Our hero puts his new shoes on in the store but then uses all kinds of bizarre ways to get home, so that he doesn't have to walk and scuff them. The "Nice and New" TV spot airs in Germany, Italy, Spain and UK; France sees the print campaign exclusively, with around 8,500 posters displayed. Creative Agency: Wieden + Kennedy/Amsterdam.
posted by BlogFonk: Tuesday, February 15, 2005 [#] Erms Suripatty
Suite 300: Mrs. Paul's & Van de Kamp's
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Mrs. Paul's & Van de Kamp's Seafood Brands in this week's Fonkcast.
Fonkcast #06: Mrs. Paul's & Van de Kamp's Seafood Brands. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Tuesday, February 15, 2005 [#] Erms Suripatty
Fonk for Thoughts: Dean Maryon
180 Amsterdam announces the promotion of 180's associate Creative Director Dean Maryon to the position of Creative Director. What are his Fonk for Thoughts?
 Dean Maryon: "Look, learn, listen. And ignore, all being equal." BlogFonk: Who is Dean Maryon? Where are you from? Maryon: A Creative Director at 180 Amsterdam. Originally from Watford, a town just outside London, I moved to Amsterdam 7 years ago. BlogFonk: You're 180 Amsterdam's new CD, what's it like? Do you love your work? Why (not)? Maryon: I have worked at 180 Amsterdam for 6 years starting as an Art Director. I've seen the agency create great work, survive difficult times, people have come and gone. Now is the best time to be working at 180, everywhere I look I see good people, who are excited about what they do, care about the work, and are always there to add to the work. There is a feeling that we are all responsible for producing great ideas, that none of us will settle for anything less. This makes my job a lot of fun. I get to make stuff and make sure others get to make their stuff.  BlogFonk: What was "Impossible is Nothing" all about? Maryon: This campaign for Adidas was about celebrating human nature, The fact that no mater what the odds, insurmountable hardships, we are all capable of achieving what we thought was impossible. There are examples of this throughout sport, examples of men and women overcoming barriers to accomplish there dream. These stories are an inspiration for all of us whether we take part in sport or not. Its not often you get to create a campaign genuinly tries to inspire people rather than sell to people.  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Maryon: I have worked in London and in Amsterdam, aswell as working with some photographers, editors and directors from around Europe, the United States and South Africa. Everyone brings something of their own culture to the table, mostly the differences show in the way people express themselves, and listen to others. It takes time to understand these subtleties. That's communication I guess. When it comes to creativity, I believe this is a result of the individual, not where they are from. BlogFonk: What are the latest important developments you've noticed in advertising? Maryon: The word "content" is being used a lot in advertising. We recently created a 6 part documentary that appeared on TV stations all over the world during the Olympics in Athens. It was a great project to be involved in, very different to creating work for a 30' commercial break. Producing content for brands is a difficult area for an ad agency to work in, it demands a lot of commitment and time from creatives and the agency. The best way forward may be to create a partnership between existing content makers and agencies. Ultimately it's about having an idea which works as content. If it makes sense and the client likes it, you can find a way to make it. BlogFonk: Which project are you most proud of? Maryon: "Impossible is Nothing" because it was about communicating a positive message, In a universal way, that touched people. I like to think we managed to do that.  BlogFonk: If you'd be given the chance to do something over again, what would that be? Maryon: I'd go back to school, I'd try harder to learn stuff, fill my brain with as much knowledge as I could. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Maryon: Look, Learn, Listen. and ignore, all being equal.
posted by BlogFonk: Monday, February 14, 2005 [#] Erms Suripatty
LOTW: www.ad-honorem.net
This Link Of The Week (LOTW) is about a non-profit organization whose mission is to professionalize Public Service Advertising making it a more effective tool.
 Link: www.ad-honorem.net Why: "Advertising has no borders..."
posted by BlogFonk: Monday, February 14, 2005 [#] Erms Suripatty
SideNews week 6 update
Interesting newslinks...
Hot 97 Celebrities for PFLAG Nokia and Coca-Cola Michael Jordan Reebok:"I am what I am" Online video advertising "Antisemitic" ads Paul McCartney Sappi "Life With Print" Oscars Advertising Student press No Patriots blitz Safe humor Rating Super Bowl Ads Adidas Made To Perfection Ask Jeeves Adland SB Archive Super Bowl ads fail Ads as popular as game Super Bowl ads tone down
posted by BlogFonk: Sunday, February 13, 2005 [#] Erms Suripatty
BTI: Sisterhood Augustinessen
Since 1952 the Sisterhood Augustinessen of St. Monica is located downtown Amsterdam, The Netherlands. Helping the homeless is one of their activities, which is promoted by a "streetvertising" campaign. What's behind this idea?
 Creative team: Jeroen van der Sluis & Loek van Doorn (concept/strategy, doorn & roos), Leontien Wegman & Jacqui Dolan (creation), Nienke Hinsenveld & Maartje van Leur (production), Richard Juffermans (account), Zuster Witlox regie & RTV: Pirke Bergsma (Pirke Productions). Campaign: TV commercials, printed ads, flyers, and e-mail brochures. Idea: Sisters and the homeless helping each other. Donators get the opportunity to have their ads on coats worn by homeless people. A win-win situation for everyone!  Where: Coincidentally, we met the sisters and wanted to help them for free, together with photographers, dm agencies and printers.   Satisfied: We at doorn & roos think streetvertising - as a creative way of advertising - has a bright future. The campaign received a lot of free publicity, which is beneficial for the sisterhood. The participating homeless felt good to do something back in return to the helpful sisters, who not only provide packed lunches but also have a conversation with them on a daily basis.  Comment: Streetvertising is an interesting medium for advertisers/donators with courage. It can be a tool for an ad hoc campaign, which in this case caught the attention of shopping people in Amsterdam for 24 hours a day.
posted by BlogFonk: Friday, February 11, 2005 [#] Erms Suripatty
Screenshot: Nokia
Deliver timed service advertisements directly to your mobile customers with their permission.
 Local marketing: The advertiser manages actual content that consumers access through service advertisements sent by service points. Nokia developed a local marketing solution which enables timed and targeted service advertisements directly to mobile customers via Bluetooth technology. Showcase with Coca Cola launch at GSM Conference 2005 in Cannes, France, February 14 - 17, 2005.
posted by BlogFonk: Friday, February 11, 2005 [#] Erms Suripatty
Quoted: Shelly Lazarus
"Branding has moved to the boardroom."
Shelly Lazarus, Ogilvy & Mather Worldwide's Chairman and CEO on 360-degree branding, the agency's backbone, and on the main trends in advertising.
posted by BlogFonk: Thursday, February 10, 2005 [#] Erms Suripatty
Fonkcov
No, it's not a Russian general or drink. Get your Fonkcov, now!
Get your two weekly "Fonk for Thoughts" with Fonkcov, the world's first mailbox magazine cover. A subscription to Fonkcov is free of charge and only requires an e-mailaddress.
posted by BlogFonk: Thursday, February 10, 2005 [#] Erms Suripatty
Suite 300: Best Buy
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Best Buy in this week's Fonkcast.
Fonkcast #05: Best Buy. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Thursday, February 10, 2005 [#] Erms Suripatty
8till9 No.17: Puma
8till9s contain a "fonk" (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Check the campaign for Puma.
Fonk: Show the collection of a shoe collector. 
Larry's website: Youngsters will recognize themselves and Larry gives advice how to take care of your shoes. 
Print ad: "After 10 years". 
Print ad: "An extra pair of sneakers" More Fonks at 8till9.com.
posted by BlogFonk: Wednesday, February 09, 2005 [#] Erms Suripatty
Screenshot: Burger King games
Burger King goes retro with a classic handheld mini games campaign targeting kids.
Burger King: "Hey kids, this is advertising!"
posted by BlogFonk: Tuesday, February 08, 2005 [#] Erms Suripatty
LOTW: www.hanrahan.co.uk
This Link Of The Week (LOTW) is about a new commercials production company formed in July 2004 by ex Saatchi & Saatchi Head of TV, Mark Hanrahan.
Link: www.hanrahan.co.uk Why: Just watch their directors' work...
posted by BlogFonk: Tuesday, February 08, 2005 [#] Erms Suripatty
Get-An-Image: Trima
Typing Trima in a search engine gave this surprising result...
Trima, a supersonic 3-wheeler? Our first impression "Sorry babes, but their's only room for one in my supersonic 3-wheeler." A great car design which enables you to travel in style. And hey, you'll definitely look superfly! To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free.
posted by BlogFonk: Tuesday, February 08, 2005 [#] Erms Suripatty
Profile: Fabian Sapthu
Design, art direction, illustration, a bit of content and technical stuff on BlogFonk, Fonkcov, 8till9, 20ways and Fonkstra is done by Dutch art director Fabian Sapthu.
Dutch comedian Javier Guzman: website design created by Fabian Sapthu. Fabian Sapthu worked as art director at Benjamin Communications Rotterdam, ResultDDB Amsterdam, KesselsKramer Amsterdam, Schaeffer Wünsch Has Amsterdam and LDV/Bates Antwerp.
posted by BlogFonk: Sunday, February 06, 2005 [#] Erms Suripatty
SideNews week 5 update
Interesting newslinks...
Adland SB Archive Super Bowl ads fail Ads as popular as game Super Bowl ads tone down Longer-format ads NBC's ways for ads Marketers big game New Yahoo search tool Goodby pop-up ads Anti-iPod campaign "Empowering Women" The SEO Blog MSN Search big campaign "Quality control" Fortune-telling ads Super Bowl Controversial ads Microsoft search engine Apple global influence Online ads win Game between the ads Impulsive consumption Cow cockies Outdoor ads
posted by BlogFonk: Sunday, February 06, 2005 [#] Erms Suripatty
Adland Super Bowl Archive
Sunday, February 6, 2005, it's game time: Patriots vs Eagles. If you can't watch the game, have a sneak preview of some Super Bowl ads...
Careerbuilder.com: Two 30 second spots during the game in it's first Super Bowl ad buy, featuring monkeys. News, reviews and history at Adland Super Bowl Archive. Lets play football!
posted by BlogFonk: Saturday, February 05, 2005 [#] Erms Suripatty
Screenshot: Frozen jeans
Wrangler Europe took three major German cities by storm with giant frozen ice blocks packed with jeans from the new winter collection. Passers-by saw the one-ton ice-cubes as if they had fallen from the skies.
Frozen jeans: Wrangler and BSUR will continue exploring experiential techniques to keep the WANTED concept alive and kicking.
posted by BlogFonk: Friday, February 04, 2005 [#] Erms Suripatty
8till9 No.37: easy
8till9s contain a 'fonk' (direction, strategy) for communication and are created by The People at Fonkstra between 8 and 9am in the morning. Check the campaign for easy.
Print ad: easyAd shows online and offline versions of easyAd.com. Fonk: Create an online and offline advertising concept which presents special easyJet offers for all easyGroup companies. Read 8till9 no.37: easy.
posted by BlogFonk: Friday, February 04, 2005 [#] Erms Suripatty
Bloglumn: Big
Lets stop those big words and do some big things.
Big weeks for Bill Gates. Besides launching a new search engine, presenting an European research plan, and donating USD 750m to the Global Alliance for Vaccines and Immunization, the Microsoft chairman warned the leaders of rich countries at the World Economic Forum they are carrying the hopes of a generation with promises to end poverty in Africa. 
And he's not the only celebrity who tries to make big noise about more global fairness. "Power to the People" movements give consumers an opportunity to use their purchasing power to tilt the balance, however slightly, in favour of the poor. 
According to the annual Harvard Business Review survey of emerging management ideas, (one of) the big word(s) for 2005 is "Blogonomics": a business model in which blogs play an important role for innovative corporate sales, marketing and advertising strategies. Positive (blogging) people can change the world. Optimists don't believe humans evolved to be so bad at making decisions. Their bet is that smart people will embrace being talked to with respect and will spread the word. You can write a manifesto, an argument, a reasoned, rational call to action, supported by logic and facts, which will be published on a blog. You can Change This. 
So, we actually can do some big changing things now. We all can change the world, because we are - in Bob Geldof's words - the world. But more important: "It's time for justice." - Nelson Mandela, Trafalgar Square, London, February 3, 2005. 
E. F. Fonkstra
posted by BlogFonk: Friday, February 04, 2005 [#] Erms Suripatty
LOTW: www.maketradefair.com
This Link Of The Week (LOTW) is about a growing, international movement which ensures that producers in poor countries get a fair deal. Many of the world's biggest stars have been dumped on in support of "The Big Noise" campagne.
Antonio Banderas, actor: 5 million farmers and their families are facing ruin because the US governments subsidises its corn farmers to over-produce and dump the surplus at rock-bottom prices in Mexico. 
Jamelia, singer: Over 1 billion people, most of them farmers and farm workers, live on $1 or less a day. 
Colin Firth, actor: 25 million growers face ruin because they don't get a decent price for their coffee, yet some of the world's biggest coffee companies continue to make big profits. Link: www.maketradefair.com Why: "Before you've finished your breakfast this morning, you'll have relied on half the world." - Martin Luther King.
posted by BlogFonk: Thursday, February 03, 2005 [#] Erms Suripatty
Screenshot: Belfast murals
The IRA has withdrawn its latest offer to put all its weapons "completely and verifiably" beyond use, according to BBC News. Local wall paintings show historical and political views and are a way of marking territory.
Belfast murals: These wall paintings often look intimidating but they have become as much of a tourist attraction as many of the regular attractions within Northern Ireland.
posted by BlogFonk: Thursday, February 03, 2005 [#] Erms Suripatty
Behind the Idea: Diesel musical
Dutch agency KesselsKramer created a spectacular musical for Diesel called "The Future", which is described as "a musical to believe in". What is it all about?
Creative team: The KesselsKramer Creative Team is comprised of four people: 2 creative directors, and a writer and art director. The 2 creative directors are Erik Kessels, Holland, and Dave Bell, Scotland. The writer is Tyler Whisnand and he is from the USA and the art director is Nils-Petter Lövgren who is from Sweden. Working with us is the Diesel Creative Team which is comprised of Wilbert Das, creative director of Diesel. He's from Holland. Lucinda Spera from Italy and Antonella Viero also from Italy. It is really a team effort as we consider Diesel our soul mates. Format: Each Diesel communications plan involves multiple media. The concentration however, after the live performance of "The Future, a musical to believe in", is on outdoor and print advertising with a high end catalog that this time comes in the form of an album. Other media includes internet, POS, events and publicity stunts in the form of flash mobs. Also a music track was created by professional musicians, The Golden Tax Project, called "Move" which will be released as a single worldwide. 
Idea: The idea for "The Future" stemmed from the idea that everyone feels the world of tomorrow is a bit gloomy and terrible. We thought that in this atmosphere it might be inspiring to bring back that optimism from the 70's that had a fantastic and "musical" idea of how the future might be. We wanted to put fantasy and color and music back into the world of tomorrow. So, a musical was the perfect way to do that. We staged a musical, called "The Future", and the campaign comes out of that. Where: We came up with it right here at KesselsKramer, Lauriergracht 39, Amsterdam 1016 RG, The Netherlands. We work in a 19th Century Church in the heart of Amsterdam that is nick named "Divine Providence". There are lots of garden gnomes, stained-glass windows and cups of coffee. We then took the idea to Italy where Diesel is and worked with them to evolve and execute the idea. 
Satisfied: Overall yes. The photographer, Elaine Constantine, and her team were brilliant. Diesel's presentation of the campaign to their company was a big success. Now we have to see how the market responds. We would love to do more performances of "The Future" in the future. Comment: You're very nice to ask us to write about the latest Diesel campaign and we all thank you from KesselsKramer. Keep the faith.
posted by BlogFonk: Wednesday, February 02, 2005 [#] Erms Suripatty
Get-An-Image: Slum
Typing Slum in a search engine gave this surprising result...
Image: Heavily armed robots sweeping a small village? Our first impression Nice simple line art drawing. Brings back memories of the "Transformers". Getty Images is the leading provider of imagery and film to communications professionals around the world. 
posted by BlogFonk: Wednesday, February 02, 2005 [#] Erms Suripatty
The BlogFonk Crew
We, The People at Fonkstra, decided to have a dedicated creative team on BlogFonk. Introducing the team players...
The BlogFonk Crew: Erms Suripatty (copy) & Fabian Sapthu (art direction). Fonkstra likes to create distinctive communication concepts. To find relevant and effective ways to be distinctive, "input" for individual cases is needed. That's why BlogFonk is created, Fonkstra's blog which shares input for ideas and concepts in the field of advertising, design, marketing, communication and other related areas. Check BlogFonk's colophon to read more about The BlogFonk Crew.
posted by BlogFonk: Tuesday, February 01, 2005 [#] Erms Suripatty
Screenshot: Wo-Brands
Made by photographer James Wojcik. What more is there to say?
Wo-Brands: a small peace of Wojick's great work.
posted by BlogFonk: Tuesday, February 01, 2005 [#] Erms Suripatty |
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