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LOTW: www.g2works.com
This Link Of The Week (LOTW) is one of Bastiaan Rijkers' favorite: a portfolio of design projects.
 Link: g2works Rijkers: "Simply amazing and so unique."
posted by BlogFonk: Thursday, March 31, 2005 [#] Erms Suripatty
Suite 300: AAF
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring the American Advertising Federation (AAF) in this week's Fonkcast.
Fonkcast #12: the American Advertising Federation (AAF).
posted by BlogFonk: Wednesday, March 30, 2005 [#] Erms Suripatty
Fonk for Thoughts: Bastiaan Rijkers
Dutch creative entrepeneur Bastiaan Rijkers sees no boundaries when it comes to ideas. What are his Fonk for Thoughts?
 Bastiaan Rijkers: "Never leave well enough alone." BlogFonk: Who is Bastiaan Rijkers? Where are you from? Rijkers: I am a 32 year old creative from Amsterdam, The Netherlands. Who I really am depends on the way one looks at it. An entrepeneur. A designer. An art director. A copy writer. Maybe most of all someone who likes to create new things. Self taught with my own set of rules and regulations. This means on a day to day basis that there are no boundaries when it comes to ideas and the means in which these ideas are executed. I do what it takes to get the best results in solving a problem or telling a story. BlogFonk: Do you love your work? Why (not)? Rijkers: It's what I do. It's what I can do. Loving it is not a choice but a given. I go all the way. No matter what or how long it takes. No choice. BlogFonk: What is "Lemon scented tea" all about? Rijkers: Ideas mean business. Creativity can make a brand unique and desired. Ideas work on all different levels and are not always about making a brand or company look good in the way that advertising is used to. Only with (innovative) ideas, a creative cutting edge strategy and great execution, magic can, and will happen. For brands that are forward thinking enough to work together with companies like Lemon scented tea the results will be fresh, exciting and rewarding. And it will make them $$$...  BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Rijkers: Yes. But ultimately it's more about the market place than the creatives. All creatives want to make something special (and effective). But the marketplace has to allow this to happen. Selling goods by screaming its far cheaper than the competitors goods will only work short term. It's boring and empty. Everybody wants an iPod and not because it's cheap. People want it simply because it's a great idea. From product to communication and so on. It's all about ideas and what you do with them. BlogFonk: What are the latest important developments you've noticed in advertising? Rijkers: In The Netherlands none. It's mostly the same thing all over again. Few exceptions off course with some forward thinking companies. I believe in the new world, or rather in the near future, or maybe I should dare to say the world we already live in. Things are changing and communication will have to come closer to the actual lives of people, or consumers if you will. I like the new Volvo campaign for instance. The car merely facilitates a discussion between two people. And that's so much more interesting than showing yet another fancy car driving along some very beautiful but oh so boring cliffs. At least, that's what I think.  BlogFonk: Which project are you most proud of? Rijkers: It's our new client Regio Bank (ING). And you know what? A small so called "hot shop" like ours can make groundbreaking work for something as conservative as a bank. Reason why? The leading people at the Regio Bank. They believe in us and our work. They trust us and judge us fairly. It's about making a real difference. A bank is not just a bank. It's a brand that can live up to it's reputation and promise. It's our best client so far and hopefully will be with us for a long time. It's a great example how true communication can work. Good work today is not about an ad or a commercial. It's about so much more... BlogFonk: If you'd be given the chance to do something over again, what would that be? Rijkers: I did everything thinking I knew what I was doing. I guess I've made mistakes but I wouldn't change at thing. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Rijkers: In my e-mail signature I have a quote from Raymond Loewe: "Never leave well enough alone." I've always been big on quotes. This is a good one. I believe that you get what you work for. It's takes a lot of effort and is not something that stops at 6PM. It's a curse and a blessing. But hey, I'd rather be doing this than anything else!
posted by BlogFonk: Tuesday, March 29, 2005 [#] Erms Suripatty
SideNews week 12 update
Interesting newslinks...
Government Direct Mail Kanoodle Ads Launch With A Bang! Shell Corporate Brand Hip Hop Advertising Viral Ads Gap PyMusique "Irresponsible" Wanadoo "I Am" Ads Annoy Moviegoers Lucas' Full Circle Successful Message P Diddy Designs Littlewoods Casino Newspapers Battle
posted by BlogFonk: Tuesday, March 29, 2005 [#] Erms Suripatty
Behind the Idea: SoundAds
Some of the greatest Dutch photographers and illustrators combined print with sound. What's behind this idea?
 Creative team: Hugo Kalf (business director) and Marco de Boer (creative director) both working at Artmiks [image builders] in Amsterdam, The Netherlands. Campaign: Hmmm ... it's cross media - it combines print with sound in a variety of ways. It's outdoor, magazines, web and "mobile phones".  Idea: We want to show that you can do more with mobile phones. Everybody has got one so why not use them for advertising. By addressing people to call in an indirect and intriging way, you have a longer print/customer contact than usual. In the SoundAds campaign we were able to push this contact up to 1.15 minutes.  Where: In a bar pieing in front of a poster wall that didn't say much. You see the posters with concerts and movies and stuff like that and you wonder how it might sound. Satisfied: VERY! Appearently people were waiting for something like this because a lot of people called. Also, its the tip of the ice berg - you can do so much more - and we are already working on some follow ups. Comment: Wanna listen to an ad? www.soundads.nl
posted by BlogFonk: Thursday, March 24, 2005 [#] Erms Suripatty
Get-an-image: Hja
Typing Hja in a search engine gave this surprising result...
 Pretty in blue. Our first impression Low-tech designed album sleeve of a blond girl singer. It looks like she has a little headache. She might be a little bit dazzled by all the groupies who were chasing her. To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free. 
posted by BlogFonk: Wednesday, March 23, 2005 [#] Erms Suripatty
Suite 300: direct mail
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring a whole advertising category in this week's Fonkcast: direct mail.
Fonkcast #11: direct mail as advertising concept.
posted by BlogFonk: Tuesday, March 22, 2005 [#] Erms Suripatty
LOTW: Premiere issues
This Link Of The Week (LOTW) is a collection of first issue magazine covers.
 Link: Premiere issues Why: Premiere Issues is a way of documenting first magazine issues, providing an index and reference guide to some of the magazines we love, collect, subscribe to and read.
posted by BlogFonk: Tuesday, March 22, 2005 [#] Erms Suripatty
SideNews week 11 update
Interesting newslinks...
United Kicks Rival Google Ad Links Fast Food Myths SCEA Campaign Audi's Jump Record Future Marketing MSN Search Ads Yahoo 360 Pirates' New Ads Alcohol & Sex Reebok Accused MSN vs Google & Yahoo Microsoft Blog Ads "I Live For This" Karen Hughes US image MTV Viral Geuzen Medal Richard Gere Dyson Blog Campaign Sofa Chain TV Ads Last Star Wars Trailer
posted by BlogFonk: Monday, March 21, 2005 [#] Erms Suripatty
Bloglumn: Narrowcasting
While broadcasting refers to the distribution of audio and video signals to a large group, narrowcasting appeals to audiences with special interests, making it an ideal business model for in-store marketing.
Innovative concepts try to appeal to target groups in a functional way. This outdoor shopping cart docking station for example, provides customers convenience and advertising opportunities.  Once customers are in, in-store marketing becomes important. Providing visual information in a way that is entertaining to its viewers definitely has added value. Wouldn't it be great to experience products before purchasing? The Internet uses both the broadcast and narrowcast model. Most websites use a broadcast model (accessible to everyone with Internet connection), but when you have to log-in before viewing content, it's basically a narrowcast model. Other forms of narrowcasting: cable television (TV signals are sent only to homes that have subscribed to the cable service), e-mail lists (messages are sent only to individuals who subscribe to the list) and various push technologies.  A narrowcasting program or channel may emphasize one subject or a few closely related subjects: segmenting similar programs that appeal to specific groups into adjacent time slots is crucial. This strategy enables to reach the overall mass audience cumulatively rather than simultaneously.  Web marketer Larry Bodine believes blogs are also well suited to implement this strategy: "If you fail to set up a blog on your special topic, someone else will claim it before you do. The attention and traffic goes to the early adopters, not the layers who wait to decide to join the trend a year later. You'll be missing out on the hottest new trend on the Internet."So how does in this context our on demand future looks like? Well, think about watching exclusive commercials at McDonalds while ordering a Big Mac, giving you the opportunity to download J.Lo's latest hit at iTunes, buy tickets for Beyonce's next concert and see a soccer glamour movie featuring David Beckham. Okay, we'll see about that!  E. F. Fonkstra
posted by BlogFonk: Friday, March 18, 2005 [#] Erms Suripatty
Quoted: Bob Lutz
"After years of reading and reacting to the automotive press, I finally get to put the shoe on the other foot. In the age of the Internet, anybody can be a journalist."
 Vice Chairman Bob Lutz on GM's move into corporate blogging.
posted by BlogFonk: Thursday, March 17, 2005 [#] Erms Suripatty
Get-an-image: Rone
Typing Rone in a search engine gave this surprising result...
 Paint the sky? Hire us! Our first impression It's a bird, it's a plain: it's a painting pilot! After having a successful soccer career in the Italian Serie A, you should pay tribute to the passioned "tifosi". The sky is the limit! To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free.
posted by BlogFonk: Wednesday, March 16, 2005 [#] Erms Suripatty
Suite 300: Sprint
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Sprint in this week's Fonkcast.
Fonkcast #10: Sprint.
posted by BlogFonk: Tuesday, March 15, 2005 [#] Erms Suripatty
Behind the Idea: Amstel Ballen Bar
Dutch agency Doom & Dickson created a campaign for Amstel beer with balls. What is it all about?
 Creative team: Ferry van Tongeren and Arjan van Woensel. Creative Directors at Doom & Dickson Amsterdam.   Format: The Ballroom of Amstel for men refers to the Ballroom of IKEA, a supervised play area which was designed to keep children occupied while their parents are shopping. The Amstel Ballroom is the ultimate mobile refuge for men "trapped" in a woman environment (like the Ideal Living Exhibition). It offers everything men dream of: snack balls, meatball sandwiches, golf balls, football, and of course Amstel Beer on draft!   Idea: Amstel's positioning is about masculinity and male bonding. This idea is all about Amstel being men's best friend. Helping him wherever and whenever possible. Amstel is OUR BEER.   Where: We came up with this idea while brainstorming for the whole new Amstel campaign in the New York hotel in Rotterdam one year ago.  Satisfied: Yes, we are satisfied. We not only had a chance to make this commercial. We also built an actual Amstel Ballroom which will be located on the Ideal Living Exhibion this year. On top of that we've also made a radio campaign and a range of POS materials.  Comment: Go to the Ideal Living Exhibition (April 1-10, 2005, RAI, Amsterdam, The Netherlands)!
posted by BlogFonk: Monday, March 14, 2005 [#] Erms Suripatty
Screenshot: SXSW 2005
March 11 - 15, 2005, the SXSW Interactive Festival brings together uber-geeks and digital innovators from around the world for four days of keynote speeches, trade show, panels, parties and assorted evening fun.
 Screenshot of documentary film "Seoul Train": about the life and death of North Koreans as they try to escape their homeland and China. South by Southwest (SXSW, Inc.) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival. As the entertainment business adjusted to issues of future growth and development, in 1993, SXSW added conferences and festivals for the film industry SXSW Film as well as for the blossoming interactive media SXSW Interactive Festival. Now three industry events converge in Austin during a Texas-sized week, mirroring the ever increasing convergence of entertainment/media outlets. One of the independent movies featuring at the festval is Seoul Train, directed by Jim Butterworth, Aaron Lubarsky and Lisa Sleeth. This documentary film gives an impression of the estimated 250,000 North Korean refugees living underground in China. They escaped a food crisis and other persecutions at home that have claimed the lives of approximately 3 million in the past 10 years.
posted by BlogFonk: Saturday, March 12, 2005 [#] Erms Suripatty
SideNews week 10 update
Interesting newslinks...
Geuzen Medal Richard Gere Dyson Blog Campaign Sofa Chain TV Ads Last Star Wars Trailer Culture Marketing Cathay Pacific Intel Picks McCann Bill Gates Again Richest FIFA World Cup Buick & Tiger Woods ITV Ads Revenue Rather's Last Word Christian Dior McDonald's Ads Subway Baseball Duo eBay's Ads Site New Films Filch Ideas Help America Women's Day Internet news source Channel 10 Misleading Flight Ads Reality Show With A Hook Apple vs Bloggers
posted by BlogFonk: Saturday, March 12, 2005 [#] Erms Suripatty
LOTW: schaver.com
This Link Of The Week (LOTW) is about useful websites for reporters.
 Link: schaver.com Why: A lot of tools, links and resources for journalism.
posted by BlogFonk: Thursday, March 10, 2005 [#] Erms Suripatty
Suite 300: Target
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Target in this week's Fonkcast.
Fonkcast #09: Target. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Tuesday, March 08, 2005 [#] Erms Suripatty
Get-an-image: Kjet
Typing Kjet in a search engine gave this surprising result...
 A speedboat for the whole family! Our first impression Late for school? Don't worry! Daddy will bring you by speedboat. In the meantime he'll drop your baby twin sisters at the day care centre, mom at work, grandpa at this chess club and speed along heading to office! To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free.
posted by BlogFonk: Tuesday, March 08, 2005 [#] Erms Suripatty
Introducing MyFonk
BlogFonk is searching for "Fonks" and talented correspondents with great enthusiasm. Sharing input for ideas & concepts: get connected with MyFonk.
 Share your "Fonk for Thoughts" about things you want to see in BlogFonk. Let us know if you have an idea for a "Fonk for Thoughts", "Behind the Idea", "Link of the Week" or whatever! Check our archive. BlogFonk is searching for talented people from all over the world who can give specific input from the region they live and work in. These correspondents can use BlogFonk as a platform where they can post "fonks", which are specific for the region they live in but interesting for any region. And yes, working with BlogFonk is your opportunity to get connected with professionals in advertising, design, marketing, communication and other related areas!
posted by BlogFonk: Friday, March 04, 2005 [#] Erms Suripatty
Bloglumn: virtual advertising
Using virtual models in commercials could be the next step in advertising. Are you ready for the future?
 Alceu Baptistao's Kaya is for real... She's a virtual model: Kaya. Yes, beauty is only skin deep, but fashion magazines and advertisers routinely airbursh and photoshop their models to look flawless. Kaya's screen test shows that her image could be an alternative for these real-life models. Digital artists, advertising agencies and video game programmers from around the world have been asked to send a computer design of their perfect woman to www.missdigitalworld.com, complete with date of birth and body measurements. Franz Cerami, the creator of the competition: "Every age has its ideal of beauty, and every age produces its visual incarnation of that ideal from the Venus de Milo in ancient Greece to Marilyn Monroe in the 1960s. Miss Digital World is the search for a contemporary ideal of beauty, seen through virtual reality."Brought back to life using computer animation, "digital" Marlene Dietrich seduces us with her trademark cool and sophisticated style. The lighting emulates the trademark "film noir" look that made the real Marlene Dietrich famous.  "Digital" Marlene Dietrich. The voice, the attitude, the timeless beauty: defining characteristics not only of a movie star, but of the entire era in which she lived. Jean Cocteau once said of Marlene Dietrich: "Whoever knows her has experienced perfection itself."Another "femme fatale" Lara Croft, a "Tomb Raider" video game adventurer who comes to life in a movie where she races against time and villains to recover powerful ancient artifacts, shows that virtual reality and embedded advertising can work in the film industry.  The real Angelina "Lara Croft" Jolie. One step further is when surrealism is created by animation. S1mOne covers the creation of a virtual actress to substitute a real moviestar, becoming an overnight sensation that everyone thinks is a real person. And A Scanner Darkly utilizes live action photography overlaid with an advanced animation process to create a haunting, highly stylized vision of the future. So, are we ready for "virtual advertising", using animated models in commercials? Yes, definitely! Game software producer Hironobu Sakaguchi stated it perfectly: "I feel that we've already accomplished a kind of sensation which is similar to walking through an incredible movie."New film and advertising concepts have great opportunities in the entertainment business. It's a matter of creating with digital means. Lets get it on! E. F. Fonkstra
posted by BlogFonk: Friday, March 04, 2005 [#] Erms Suripatty
SideNews week 9 update
Interesting newslinks...
Dell Marketing Strategy Organic Food Designated Drivers Online Ad Niche Help Wanted Ads Cinema Ads Marks & Spencer Knight Bill Internet Keep Safe Coalition CNN Accept Liquor Ads Ads Decline Youth Smoking Booze Ads On TV GM's mystery advertisement Anti-AARP Campaign Cell Phone Ads Creator Macintosh Dies New Tone To Oscars "No late fees" Kanoodle Expands RSS The Future Of Advertising
posted by BlogFonk: Friday, March 04, 2005 [#] Erms Suripatty
Get-an-image: Wsq
Typing Wsq in a search engine gave this surprising result...
 Japanese guide book. Our first impression What's on his mind? Probably he's getting "English wisdom" from this magazine. Extraordinary cover format! To help you to do the best creative work possible, The Veer search engine for fast, relevant image searches that are always free.
posted by BlogFonk: Thursday, March 03, 2005 [#] Erms Suripatty
Quoted: Hironobu Sakaguchi
"Right now, I feel that we've already accomplished the kind of sensation similar to walking through an incredible movie."
 Microsoft Game Studios partner Hironobu Sakaguchi on his personal standards or visions when making games.
posted by BlogFonk: Wednesday, March 02, 2005 [#] Erms Suripatty
Suite 300: Silestone
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Silestone in this week's Fonkcast.
Fonkcast #08: Silestone. This Fonkcast is brought to you by The Advertising Show.
posted by BlogFonk: Tuesday, March 01, 2005 [#] Erms Suripatty |
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