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Queen Beatrix Jubilee Stamps
Queen Beatrix of the Netherlands is this year celebrating her 25th anniversary as head of state. To mark this Silver Jubilee, TPG Post will issue five unique stamps on 30 April 2005.
 Stamps: "Silver Jubilee of Queen Beatrix" design. The stamps were designed by Samira Ben Laloua of Rotterdam, who studied at the St. Joost Academy and the Jan van Eyck Academy. Ben Laloula works as an independent designer for the firm Ben Laloua/Didier Pascal. In 2001, she designed the stamps celebrating the centenary of the Royal Dutch Society for the Study of Wildlife.
posted by BlogFonk: Saturday, April 30, 2005 [#]
Quoted: Seth Godin
"Then I'll be in Beijing, consulting with the government on how they can more effectively do the messaging for the upcoming Olympics. I believe that their mascot is sending exactly the wrong message, and hope to persuade them to start using a cow."
 The quote is a passage of Seth Godin's auto e-mail responder. Need we say more?
posted by BlogFonk: Saturday, April 30, 2005 [#]
SideNews week 17 update
Interesting newslinks...
Direct-To-Consumer UK Election Ads Yahoo Offers Free Ads Nokia's iPod Killer Vancouver 2010 Logo Nissan Arnold & RadioShack Hip-Hop Video Ads Direct-To-Consumer Ads Google Testing RSS FastClick Free TV Best For Ads Advertising & Blogs Reebok Ads Beamed To Brains Degree's Macho Men Google Testing Ads Systems Nike Admits WPP Relationship Marketing
posted by BlogFonk: Saturday, April 30, 2005 [#]
FonkPoll: Skype
BlogFonk readers are invited to vote in FonkPoll: go to the sidebar of BlogFonk to vote now! Here are the results of FonkPoll #4. This will be the last FonkPoll item: you can read the next poll results, after giving your vote!
 FonkPoll #4: Did you Skype today?
posted by BlogFonk: Friday, April 29, 2005 [#]
Bloglumn: Consumer-To-Business
According to Forrester Research 20.1 million US households will listen to satellite radio and 12.3 million US households will use their MP3 players to listen to audio podcasts by the end of the decade. Power to the consumer?
 Podcasting is a way of publishing sound files to the internet - these are actually MP3-files, just like BlogFonk's Fonkcasts - allowing users to subscribe to a feed and receive new audio files automatically. This year podcasting had a break through in on-demand marketingstrategies, Forrester Research Vice President Ted Schadler says: "If radio and music executives can successfully shift their thinking to embrace new audio delivery methods, both industries will benefit from new revenue streams and increased consumer loyalty over the next several years."It's about giving consumers what they want, when they want it. That's why Dutch commercial radiostations like Noordzee FM/Talpa Radio Nederland are offering podcasting RSS-feeds for their radioshows. Dutch investment company Talpa will launch a new Dutch commercial TV channel called Tien, which name ("Tien" means "ten" in Dutch) is chosen after a public contest. Well, at least they give the impression people get what they want... We are entering a new era, where consumers - using various internet and mobile technologies - communicate trends, visions and needs: introducing consumer-to-business or upstream marketing. In this context people proactively influencing the marketing process by representing their vision. Companies can effectively anticipate in this process by concepting their brand: communicating their corporate vision.  It's this vision, association of ideas or way of thinking consumers will identify themselves with. They don't just buy a product, they activate preferences within their lifestyle: as we already concluded, they know what they want, when they want it. So how do companies get bright ideas which communicate their vision? Normally strategists or "thinktanks" are the creative corporate sources, but having consumer-to-business marketing in mind companies should listen more closely to their employees who are also consumers. Using employees' "hidden" talents and visions will not only leave room for new corporate ideas, but also increase job satisfaction and loyality. Brainwave for creatives: think about ad campaigns focussing on employees instead of corporate products. You should come up with some great ideas, good luck!  E. F. Fonkstra
posted by BlogFonk: Friday, April 29, 2005 [#]
Fonk for Thoughts: Ton Giesbergen
Ton Giesbergen is more than a passionate Dutch logo creator. What are his Fonk for Thoughts?
 Ton Giesbergen: "A good logo is a logo that you can feel." BlogFonk: Who is Ton Giesbergen? Where are you from? Giesbergen: I once was co-founder of TBWA Amsterdam. Now I am (1) a passionate logo creator, (2) an artist and (3) a gallery owner in The Jordaan in Amsterdam. BlogFonk: Do you love your work? Why (not)? Giesbergen: I am an artist, living and working in an artistic neighbourhood. I work with a lot of artists, so what more do I need? BlogFonk: What is Dutch Logo Design all about? Giesbergen: Dutch Logo Design is about creating logos that reflect the philosophy and mentality of a company. The icons I create must express the soul and values in the most essential way. My motto is: "A good logo is a logo that you can feel". BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Giesbergen: Wherever I travelled I saw the same traffic signs and they are understood everywhere. Good creatives make essential strong minimalistic iconic communication ideas like that. They have struggled themselves out of their cultural limitations. But to be honest, I also met too many creatives who couldn't free themselves of their cultural limitations. BlogFonk: What are the latest important developments you've noticed in design? Giesbergen: Modern designing techniques too often lead to hiding the real essence of the message. When "perspective" was invented in art a large followings jumped on it, and the "anaforism" was done by everyone. The image is stretched so much that you can only "see" it from one angle (like the "stretched" bike you see in the Dutch streets). Freaking like that has a lot to do with "being arty", it is seldom true art or true communication.  BlogFonk: Which project are you most proud of? Giesbergen: The logo I created for the Queen and his Prime Minister's office, to celebrate 50 Years of Liberation in The Netherlands in 1995. The idea was there in a split second: a torch with a flame designed as a peace dove. But it took me fourteen full days to find the exact shape. The committee that was formed to approve the final design consisted of many groups representing victims, survivors, families of slaughtered ethnincs groups, but also politicians, military staff and organizers for youthfestivals and school programs. Fifteen different representatives all having their own emotions. A recipe for a slow, never ending decision making process. Almost everybody felt it represented their feelings and her majesty Queen Beatrix approved it instantly when it was shown to her. The logo still is the icon of all national memorials and Liberation festivals. It has become part of our national iconic set. BlogFonk: If you'd be given the chance to do something over again, what would that be? Giesbergen: Nothing. I don't have any idea. Life is the best teacher. It made me what I am, a man with compassion. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Giesbergen: Design is like religion, the further the source, the more frills.
posted by BlogFonk: Friday, April 29, 2005 [#]
Quoted: Jan Rijkenberg
"Eight years ago, after we just started, we were to our surprise asked to send credentials for a Bacardi pitch. Of course we were not shortlisted, because 'who the fonk is bsur'??"
 Strategy partner Jan Rijkenberg after the newsflash on their new website that Bacardi Global Brands hired BSUR Concepting for an undisclosed assignment on the Bacardi rum brand.  Rijkenberg continues: "Now in our 10th year, a year of celebration anyway, having built our brand in the international creative industry, we feel more than proud to be selected by Bacardi Global Brands for a major assignment. It is one of the most inspiring brands in the world to work for. No more champaign anymore in our office when winning accounts. It is clearly Bacardi rum from now on."
posted by BlogFonk: Thursday, April 28, 2005 [#]
Cover Artwork: Craig Lovelidge
BlogFonk invites you to create a Fonkcov cover. This issue is created by Graig Lovelidge.
 BlogFonk: What is your Fonkcov cover all about? Lovelidge: My Fonkcov cover is my revenge to all the mosquitos that attack me when I'm sleeping. Once they've bitten me their bite starts itching, which makes me scratch, I then wake up. After a frantic search I kill them and stick their remains in a book. It makes me sleep safely knowing they can't attack me again... BlogFonk: What are your professional plans? Lovelidge: When I'm working my professional plans are to continue being an art director. I love creating advertising for clients who aren't affraid to do something impressive, new and relevant. Getting them to actually accept it and run it is a totally different matter! But as long as an advertising agency gives me the chance and freedom to do this, I'll be a very happy bunny. My non-working professional plans are to continue doing photography that inspires me and entertains/interests other people. BlogFonk: Any other comments? Lovelidge: My mosquito museum is a personal on-going project thanks to the blood thirsty mosquitos of Amsterdam! Contact Craig Lovelidge Ideas, Conception & Art Direction Web: www.craiglovelidge.com Photography: http://canon-craig.visualblogging.com Mail: info@craiglovelidge.com Tel: +31 625 134 107 (Amsterdam)
posted by BlogFonk: Wednesday, April 27, 2005 [#]
Suite 300: Nordstrom
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Nordstrom in this week's Fonkcast.
Fonkcast #16: Nordstrom.
posted by BlogFonk: Tuesday, April 26, 2005 [#]
LOTW: www.retrojunk.com
This Link Of The Week (LOTW) is about those old tunes, movie trailers and commercials you'll definitely remember.
 Link: www.retrojunk.com Why: Go down memory lane with the sounds of retro TV Themes like The A-Team and CHiPs.
posted by BlogFonk: Tuesday, April 26, 2005 [#]
SideNews week 16 update
Interesting newslinks...
The Lion King UM Competes Yahoo Campaign Hitachi "War of the Worlds" Elvis Presley Marathon Ad Stunt Suzuki SUV Emotion Weapon Army Ads Anti-Wal-Mart Visa's New Campaign Colts "Personal" Ads Rediscover Windows XP Yahoo Doubles Profit
posted by BlogFonk: Monday, April 25, 2005 [#]
Behind the Idea: MTV Japan
KesselsKramer launches a campaign which promotes a Discovery Hunt for MTV's Japan annual Video Music Awards show. What's behind the idea?
 Creative team: The team is comprised of writer Tyler Whisnand from the USA, art director Nils-Petter Lövgren from Sweden, stategist Engin Celikbas from the Netherlands and project coordinator Marc Wesseling from the Netherlands all of whom work at KesselsKramer. The MTV team is: Masahiko Otake, Megumi Kuwasaki both from Japan. Fido, in Sweden was in charge of the animation. Jakob Westman from Sweden and Arno Peters from the Netherlands did the illustration. Supreme Asia Pacific Limited in Hong Kong produced the actual EyeDolls. Yes, a true international effort.  Campaign: We have made commercials, eyedents (idents), bumpers, Internet, posters and flyers with more developing as it goes along. There are several sponsors involved as well with the Video Music Awards including Tommy Hilfiger, Tower Records and Apple iPod. The EyeDoll itself is quite a medium.  Idea: The Hunt for the EyeDolls was created to spread awareness and heavily hype the Video Music Awards Japan 2005. To do this, we created a scavenger hunt all over Tokyo where interested fans are to seek and discover EyeDolls. Each EyeDoll is a free ticket to the MTV Video Music Awards Japan 2005 and each EyeDoll has additional prizes depending on its color. The most special EyeDoll is silver, and this one gives the lucky finder a walk on the Red Carpet with all the music stars at the Video Music Awards on May 29th. Other prizes include iPod shuffles, CD's from Tower Records and Tommy Hilfiger apparel.  Where: We came up with the idea in Amsterdam at KesselsKramer and worked on it in Japan, Florida, Sweden and Hong Kong.  Satisfied: We are not completely satisfied yet, of course. We are seeing how it works as it takes off at the end of this month. But already there is lots of interest which is great. On a funny note, as we were shooting one of the on-air eyedents, a group of giggly kids came up and asked where they could get an EyeDoll because they had already heard about the Hunt. So, the word is out. The campaign runs from the end of April until the end of May with EyeDolls being placed in secret, cool and hip locations. Each week becomes more crucial as the day of the awards ceremony gets closer. The build up is to the silver EyeDolls (there are only 5). In total there 200 EyeDolls. We hope this campaign will stir up interest in MTV and the Video Music Awards as it aims to appeal to young music fans who like to be surprised and are also very competitive. Let's see... Comment: KesselsKramer is an independent international communications agency located in Amsterdam and is working on a growing amount of Japanese assignments. KesselsKramer works for clients such as Absolut Vodka, 55DSL, the Hans Brinker Budget Hotel, Unilever and Bavaria Beer. KesselsKramer is also responsible for the internationally awarded documentary film, The Other Final, which chronicled the football match between the world's two lowest-ranked teams, Bhutan and Montserrat, that took place on the same day as the 2002 World Cup Final.
posted by BlogFonk: Thursday, April 21, 2005 [#]
Screenshot: Nike Free
Wieden + Kennedy Amsterdam has created a TV campaign called "Power To Your Feet" to launch Nike's radical new Nike Free running and training shoes.
 Screenshot: The Nike Free footwear mimics the beneficial aspects of barefoot training but provides the protection needed in modern living. The "Power To Your Feet" TV spot, which launches throughout Europe, Middle East and Africa from April 20, 2005, celebrates the innovation of a shoe that gives your foot freedom to move as if there was no shoe at all. Copywriter Carlo Cavallone says: "The Nike Free spot is a simple celebration of feet - bare feet, powerful feet, gracious feet, curious feet. The Free shoe is a pretty revolutionary product. We wanted the ad to reflect its simplicity and natural design with a similarly un-contrived approach, look and feel." Art Director Alvaro Sotomayer continues: "We're used to seeing sports stars in action with their sneakers on. In 'Power To Your Feet' they are now just playing around - like kids in the grass."
posted by BlogFonk: Wednesday, April 20, 2005 [#]
Suite 300: ONE.org
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring ONE.org in this week's Fonkcast.
Fonkcast #15: ONE.org.
posted by BlogFonk: Wednesday, April 20, 2005 [#]
SideNews week 15 update
Interesting newslinks...
Reebok Boycott Smart Adds T-Mobile USA Campaign Murdoch Boosts Bloggers Nike Woods' Shot Campaign Sony Ericsson On Big Screen Clever Ads Connect Travelers IGN's "Ads Up" Gaming Covert Advertising Google Mobile Local Search Coke, Intel Into Games UW Football Ads Tryvertising P&G "Bogus" Ads Ads In Video Games Spammer 9 Years Jail
posted by BlogFonk: Monday, April 18, 2005 [#]
FonkPoll: Suite 300
BlogFonk readers are invited to vote in FonkPoll: go to the sidebar of BlogFonk to vote now! Here are the results of FonkPoll #3.
 FonkPoll #3: Do you listen to Suite 300 Fonkcasts?
posted by BlogFonk: Sunday, April 17, 2005 [#]
LOTW: internationalposter.com
This Link Of The Week (LOTW) is one of Julian Wade's favorites: an online store, specializing in vintage poster sales.
 Link: www.internationalposter.com Wade: "For someone still aiming to set a perfect single line of type positioned beautifully on a single page browsing here through the works of such craftsman and masters as: Armin Hoffman, Josef Mueller-Brockmann, Karl Gerstener and so on is a deeply depressing and humbling experience. Try it."
posted by BlogFonk: Friday, April 15, 2005 [#]
Screenshot: Dunlop Tyres
Dunlop Tyres Europe announces the launch of a new communication campaign for its motorcycle tyre division.
 Screenshot: The motor cross tyre used by the most free-spirited, adrenalin-hyped riders. Here you see a rider taking a jump and making a twist in mid-air. Click on photo for full image. The campaign objective, created by the Amsterdam-based independent agency 180 Amsterdam, is to talk to riders in their language and to demonstrate the understanding and passion Dunlop and riders share, supporting the brand concept of "Riders Know". Each piece of work captures a particular motorcycling moment, and links that to the emotion of the rider at that time. The photography for the campaign was shot by British photographer Oli Tennant, himself an experienced motorcyclist. As demonstrated by his broad portfolio of motorcycle ads, he was able to offer an authentic feel to the work. All images are shot on digital film in combination with usage of stock footage or footage shot by the agency itself.
posted by BlogFonk: Thursday, April 14, 2005 [#]
Bloglumn: Panna Knockout
The 21 minute MTV documentary film "Panna Knockout" looks at the growth of the "Panna" phenomenon but also examines the disturbing psychological repercussions of a game whose primary aim is to humiliate and embarrass the opponent.
 Panna Knockout was born in the streets of the Netherlands: Panna is the Surinam word for "humiliation", which is what you feel when you are "nutmegged" by a player - the ball is passed between your legs. Nike Netherlands held their Panna Knockout championships as a celebration of street football. The event consists of a 1-on-1 Knockout tournament with matches played in small cages, with very small goalposts. The most goals after 3 minutes win, but a successful Panna automatically wins outright. The tournament started with qualifying rounds to select the best players from the 5 key cities in The Netherlands (Amsterdam, Rotterdam, Utrecht, Eindhoven and Groningen). The final was played at Paradiso nightclub, Amsterdam, December 20, 2004.  Nikefootball.com: Choose region "Europe" > "English" > "Enter at your own risk" and see some Panna legends in action. The makers of the Panna Knockout documentary film, Wieden + Kennedy Amsterdam, see it more as a "mockumentary", which shows so called post-Panna trauma (PPT) "patients" recovering in a "self-image improvement center", helped by international specialists: - PTT is a condition that develops after you've been involved with Panna; - During the trauma you feel intense shame, humiliation or self-disgust; - For some people PTT develops soon after the game. But, in some cases symptoms develop several months (or even years) afterwards. The Panna Knockout mockumentary is a funny approach of a "community", without overcommercializing this street phenomenon. Using MTV as broadcast channel shows a strategic move to reach the target group: youth with passion for football. According to Adverblog Nike also decided to take advantage of mobile marketing by promoting Panna Knockout event series in Germany through MMS. So what's "the trick"? Well, of course Nike wants us to buy their sportswear. But more than that, it's all about concepting a lifestyle. International Panna legends offer youngsters role models who they admire and copy. Wallpapers, screensavers, music and other downloads are available on an interactive website where new moves, skills and passes are shared and judged by the in-crowd.  Ronaldinho: Street and field football player The success of the Panna Knockout concept is the succes of Panna legends like Jermaine Vanenburg, who is closely related to famous football players like Edgar Davids and Ronaldinho. Only "real Panna fans" saw Ronaldinho's street move before scoring his second goal in het Champions League Chelsea-Barcelona last month. More obvious are Panna's like this. Nike understands that Panna is owned by the street and it's players. And so is the concept. E. F. Fonkstra
posted by BlogFonk: Wednesday, April 13, 2005 [#]
BTI: It's All Gone Pete Tong
"It's All Gone Pete Tong" is a biopic based on legendary DJ Frankie Wilde. It is a hilarious, wild and original look at an extraordinary life. What is behind this idea?  DJ Frankie Wilde: "It's all gone Pete Tong" is a British expression meaning, basically, "it's all gone wrong". Creative team: Albert Lai, Richard Matson - Matson Films.  Campaign: The promotional campaign consisted of traditional advertising mediums but executed in non-traditional fashion (TV spots, newspaper and magazine print ads, wild posting, promotional parties in NYC/LA/SF/Miami, dozens of Internet sites, online blogging, creation of original content, etc.) Because of the biopic theme and the need to educate the potential audience (many Am |
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