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SideNews week 21 update
Interesting newslinks...
Pro-America Ad Campaign Anti-Tobacco Ads BitTorrent Search Beer Promotes Tourism Digital Animation Technology Chappelle's No-Show King's Sense Of Humour Dixons Tiger In Time Magazine Marketers & Blogs Self-Select Video Ads NY Mayor Bloomberg New Mobile Brand Coca-Cola MSN Unveils Plans Beef Ads Russia Top In Ad World Mitsubishi Motors Commercials Off The Air Blog?
posted by BlogFonk: Monday, May 30, 2005 [#] Erms Suripatty
Get-an-image: Haz
Typing Haz in a search engine gave this surprising result...
 Bling bling. Our first impression Do you sit all day behind your computer? Well, get a life! Or try to impress your friends with some "bling bling"... BlogFonk's "Get-an-image" shares creative thoughts with matching images for you to get inspired!
posted by BlogFonk: Friday, May 27, 2005 [#] Erms Suripatty
Screenshot: Apple Mac
After successfully focussing on iPod ads, Apple starts an ad campaign around the Mac and its operating system.
 Screenshot: Mac OS X Tiger dual-page ad. According to AppleInsider, Apple has taken out a two-page spread in the May 30th issue of Time Magazine, touting the advantages of Mac OS X Tiger. Pages three and four features a dual-page spread titled "Find Stuff" and "Find Out Stuff". Apples' latest UK iPod adverts can be seen on TV at the moment.
posted by BlogFonk: Thursday, May 26, 2005 [#] Erms Suripatty
Suite 300: BMW
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring BMW in this week's Fonkcast.
Fonkcast #20: BMW.
posted by BlogFonk: Tuesday, May 24, 2005 [#] Erms Suripatty
Quoted: John Horan
"What is driving this is that the Beijing Olympics are going to be an opportunity for these activist groups to make a lot of noise. Nike is trying to get out in front of that."
 According to CCN Money, the number 1 athletic shoe maker has agreed to publish a list of more than 700 of its contract factories around the world. This will make it easier to crack down on abuses in an industry in which sweatshops are rampant, according to human rights groups, which have been seeking lists like Nike's for years. John Horan, who publishes the trade magazine Sporting Goods Intelligence, said Nike's openness comes ahead of an expected crush of protests from human rights groups against the company and other athletic shoe and clothing makers in the run-up to the 2008 Summer Olympics. Here a message of Phil Knight about the FY04 Corporate Responsibility Report.
posted by BlogFonk: Monday, May 23, 2005 [#] Erms Suripatty
SideNews week 20 update
Interesting newslinks...
"My Google" Wendy's does what tastes right GE Ads Generate Heat AdSense With RSS Morgan Stanley The Customer Is Right There Star Wars III "Spectator Advertising" Neo-Nazi Spam Web Pulls TV Ad Buyers Reebok 50 Cent Banned Mike "en espanol" Panasonic Philips On Advertising NYT TimesSelect Trojan Condoms Burger King & NFL Moviegoers' Thumbs-Down CareerBuilder
posted by BlogFonk: Sunday, May 22, 2005 [#] Erms Suripatty
Suite 300: Audi
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Audi in this week's Fonkcast.
Fonkcast #19: Audi.
posted by BlogFonk: Friday, May 20, 2005 [#] Erms Suripatty
86'd: Issue 3
86 the onions' weekly comic created exclusively for BlogFonk.
posted by BlogFonk: Thursday, May 19, 2005 [#] Erms Suripatty
Screenshot: Star Wars III
The long-awaited, final installment from the mind of George Lucas has arrived: "Star Wars: Episode III - Revenge of the Sith."
 Screenshot: Ewan McGregor, left, as Obi-Wan Kenobi and Hayden Christensen. According to The Seattle Times all those nerds who have been camping in line at theaters will find something in Star Wars: Episode III - Revenge of the Sith to make their wait worthwhile. To say it's the best one since 1980's "The Empire Strikes Back" is insufficient, since each of the three since that one has reeked worse and worse. But hey, "I'm not your father..."
posted by BlogFonk: Wednesday, May 18, 2005 [#] Erms Suripatty
LOTW: www.shift.jp.org
This Link Of The Week (LOTW) is about a blog Ania Markham reports for.
 Link: www.shift.jp.org Markham: "My favourite link has to be www.shift.jp.org because I write their Amsterdam report every month and they're a really lovely team. I also love www.crookedtongues.com because I used to work for the parent agency Unorthodox Styles and I'll be forever grateful they paid me to indulge my sneaker whoredom. Finally, Being Hunted and NewsToday for keeping me informed.
posted by BlogFonk: Tuesday, May 17, 2005 [#] Erms Suripatty
SideNews week 19 update
Interesting newslinks...
Canada Drop Icons America Online Hostage's Ads Windows Mobile Publicis Group Wins GM EDS Ads Gates' Mobile Vision Yahoo Music Body-bags Bendy Bus Ads No Baby Ads New Google Tool Nickelodeon & Chevrolet Rupert Murdoch Google Not Hacked "Critical" Firefox Bush PR Machine Display Ads Case Canada's Top 10 TV Ads Ford Mustang
posted by BlogFonk: Monday, May 16, 2005 [#] Erms Suripatty
Suite 300: Inside TV Magazine
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Inside TV Magazine in this week's Fonkcast.
Fonkcast #18: Inside TV Magazine.
posted by BlogFonk: Friday, May 13, 2005 [#] Erms Suripatty
Bloglumn: 1 year BlogFonk
Hip Hip Hooray! BlogFonk is celebrating it's first anniversary! Did you Fonk your Thoughts recently?
 BlogFonk: A familiar place to Fonk your Thoughts. We, The People at Fonkstra, share input for ideas and concepts in the field of creativity, advertising, design, marketing, communication and other related areas. Almost all of our ideas for corporate communication are born here at BlogFonk. Companies should focus on their core business activities, but also recognize social issues which may have impact on these activities in the future. BlogFonk's SideNews items, as shown on the left sidebar, will point out relevant issues in this context.  BlogFonk's left sidebar: Besides SideNews, you'll find random archive links like "Fonkcasts" of The Advertising Show, "Behind the Ideas" and "Fonk for Thoughts". BlogFonk offers readers to share their ideas and talents with MyFonk. It's your opportunity to become a correspondent and use BlogFonk as a platform to post Fonks, which are specific for the region you live in but interesting for any region. We, The People at Fonkstra, want to inspire people to be creative. You can use our 20 ways to enhance your creative brain activity. Use them well, they're FREE! Even as Fonkcov: the world's first free mailbox magazine cover. You can even Fonk Up everyones mailbox with your very own created Fonkcov cover!  Fonkcov: Your personal Fonk update. After this very exciting and successful year, there's only one thing to say: "Keep up the spirit, we shall overcome!"  E. F. Fonkstra
posted by BlogFonk: Thursday, May 12, 2005 [#] Erms Suripatty
86'd: Issue 2
86 the onions' weekly comic created exclusively for BlogFonk.
posted by BlogFonk: Wednesday, May 11, 2005 [#] Erms Suripatty
Fonk for Thoughts: Ania Markham
UK producer Ania Markham doesn't let anyone tell her things can't be done. What are her Fonks for Thoughts?
 Photo Ania Markham: "Don't let anyone tell you it can't be done, there is always a way." BlogFonk: Who is Ania Markham? And where are you from? Markham: I'm the producer at PostPanic and originally a Londoner (grew up in Kingston). I moved to the Netherlands three years ago, after deciding to escape the rat-race, and now live contentedly in Haarlem.  BlogFonk: Do you love your work? Why (not)? Markham: I do love my work mainly because I've finally got another Londoner in the office and we can banter to our heart's content. That's pretty much the only thing I missed about not working in London. Because I work in a small company, my role as producer is constantly different, sometimes I do more account direction, other days line producing and others simply the best tea making. For me, that's the ideal job as it combines all my previous experience (content production, brand management, account direction) in London and means I never get bored with what I'm doing. I also work with a group of people whose work I really respect (and like) so it's easy to get enthusiastic about new projects. Finally, it may sound wierd but having worked in big companies most of my career, it's really nice to be part of a small one and feel the results of your work directly.  Still: Music promo "Ligaya by Gouryella" BlogFonk: What is PostPanic all about? Markham: PostPanic is Amsterdam based and specialises in film, motion graphics, 3d and print. We're sort of unusual in that the whole process from concept through production to post-production is done in-house. We multi-task through the different stages. The company was set up in 1997 by the three creative directors (Mischa, Jules and Mark) and occupies a unique position within the Amsterdam creative industry. We're small and we like it that way because it allows us to choose our work carefully and still have the freedom to work on our own internal projects. BlogFonk: Is there difference in mentality of creatives in the countries you've worked? Markham: Definitely. I'm also half-Polish so I've worked with British, Dutch and Polish teams. I think the Dutch definitely have the best work/life balance, display the least prima-donnerish behaviour plus they're always more willing to bend the rules which I think is a really good thing. The British are too worried about being seen as bad-employees and are far too cynical but they will move heaven and earth to hit a dead-line and the Polish, well, I think they have a bad rep and are under-valued by the west. They are highly creative, good-hearted people and real grafters (although avoid the old-school drinking Poles because it'll be a disaster). Overall though, since leaving the UK, I've been struck by how rich the sub-cultural influences are in our make-up as a Brit and actually how unique that experience is compared to other European countries.  Still: PostPanic won a prestigious Lamp award for the art direction on their Nike "Look Good Be Bad" film at this years ADCN awards. BlogFonk: What are the latest important developments you've noticed in advertising? Markham: I think brands place a lot more importance on trend forecasting and researching than 10 years ago. I'm impressed by how detailed some of the research studies are these days compared to the early days of trend forecasting. (Check out the work being done by Streative Branding). This can only be a good thing and means that brands are really taking notice of their audiences rather than dictating to them. I also love how multi-platformed creative ideas have become and the opportunities we now have to develop content across multi-disciplines.  Still: Nike "Look Good Be Bad" film. BlogFonk: Which project are you most proud of? Markham: It's difficult to single out because we do a lot of projects for Nike Brand Design in Hilversum and we really enjoy working with them. The opportunities they give us are priceless and allow us to explore different styles and techniques. I'm proud of "Nike Look Good Feel Bad" which was a completely 3-d animated retail film and recently won an ADCN Lamp for Art Direction. It was a challenging film partly due to an extremely quick turnaround for completion and also more technical things such as complicated football moves that had to be motion captured. We were pleased with the result.  Still: Nike "Look Good Be Bad" film. Most proud of..., well, we're currently about to finish production on the new Sportlife commercial for SWH which has been a big project for us. We've been working on it for the past 5 months and it's pushed us both creatively and production wise and we're really excited about how it will be received. Keep an eye out for it soon. BlogFonk: If you'd be given the chance to do something over again, what would that be? Markham: I once sung, very drunkenly, Bette Midler's "Wind beneath my wings" to British actor Ian Hart. I would happily not do that again. On a serious note, I studied computer animation as part of my degree at Goldsmiths College (London University) and I wish I had taken my first job after graduation in that field rather than "The Word" (Channel 4 television series) which basically determined my subsequent career in television production. I love producing but I wish I could be more hands-on creative. BlogFonk: Finally, what is your motto, your "Fonk for Thoughts" (inspiration to be creative)? Markham: Don't let anyone tell you it can't be done, there is always a way...
posted by BlogFonk: Tuesday, May 10, 2005 [#] Erms Suripatty
Suite 300: ESPN
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring ESPN in this week's Fonkcast.
Fonkcast #17: ESPN.
posted by BlogFonk: Monday, May 09, 2005 [#] Erms Suripatty
LOTW: www.textart.ru
This Link Of The Week (LOTW) is about a collection of marketing and advertising slogans, campaign slogans, mottos and taglines.
 Link: www.textart.ru Why: The database of slogans can give copywriters new ideas.
posted by BlogFonk: Monday, May 09, 2005 [#] Erms Suripatty
SideNews week 18 update
Interesting newslinks...
TBWA Loses Director Mac-focused Hummer Brand's Success Spyware Targets Children "Think Big" Kiss My Ads Levi's 501 Films Time Warner Sofa Complaints Rejected Schwarzenegger Pay-Per-Call Free Stuff Breakfast With The Arts Advertising "Jingles" "Scandalous" TV Mac's Tiger Dubai Bank & Grey Worldwide Ford New Campaign Timor Ads Blackbanned Online ads
posted by BlogFonk: Saturday, May 07, 2005 [#] Erms Suripatty
Screenshot: 10x10
Number27 has won the Webby Award - the leading international award honoring excellence in Web design, functionality and creativity - for best navigation/structure with 10x10.
 Screenshot: 10x10 was designed and developed by Jonathan Harris of Number27, in conjunction with the Fabrica communication research center in Italy. 10x10 ("ten by ten") is an interactive exploration of the words and pictures that define the time. The result is an often moving, sometimes shocking, occasionally frivolous, but always fitting snapshot of our world. Every hour, 10x10 collects the 100 words and pictures that matter most on a global scale, and presents them as a single image, taken to encapsulate that moment in time. Over the course of days, months, and years, 10x10 leaves a trail of these hourly statements which, stitched together side by side, form a continuous patchwork tapestry of human life. Besides 10x10, Number27 also won the People's Voice Award in the "Arts" category with WordCount, an artistic experiment in the way we use language. It presents the 86,800 most frequently used English words, ranked in order of commonness. Each word is scaled to reflect its frequency relative to the words that precede and follow it, giving a visual barometer of relevance. The larger the word, the more we use it. The smaller the word, the more uncommon it is. Number27's Jonathan J. Harris spent a year at Fabrica, the creative think tank of Benetton located in northern Italy, where he made projects as 10x10 and WordCount. Towards the end of his time there, Harris was asked to remake Fabrica's website. His intention was to create something alive and pulsing, constantly changing, reflecting the life and personality of the people in Fabrica.
posted by BlogFonk: Thursday, May 05, 2005 [#] Erms Suripatty
86'd: Issue 1
86 the onions' weekly comic created exclusively for BlogFonk.
posted by BlogFonk: Wednesday, May 04, 2005 [#] Erms Suripatty
Behind the Idea: Neau
Dutch product Neau will never disguise the origin of its water: it comes from the tap. What's behind this idea?
 Creative team: Menno Liauw and Pjotr de Jong (concept and strategy), Marcel de Vries, Franklin de Bekker (creation), Boris Nauta (project management), Nelleke van Nes (internship).  Campaign: The central medium for Neau is its "message in the bottle". We have developed a Neau tapwatercooler. Moreover we created a website, which is being updated at the moment, Neau stickers, T-shirts, banners and tap labels. Neau was present at several festivals and we have various sponsors and partners, like PricewaterhouseCoopers, Usmedia, WaterCare, Plan Nederland, Unicef, Droog Design and Kuyichi.  Idea: The Netherlands is one of the few countries where you can drink water directly from the tap. Here you do not need bottled mineral water. Therefore we started Neau, a conscientious alternative, made from 100% tap water. The concept is clear: You buy one empty Neau bottle, which you can refill over and over again with tap water. This is just as healthy and refreshing for you, but better for others. Neau is sold at bottled water prices, and all the profit goes to water projects of NGO's, like Unicef and Plan NL. The beautiful thing about Neau is that you help directly: by drinking water here, you provide water there. By pointing out the quality of our Dutch tap water, Neau makes you aware of the water problems worldwide. Neau will never disguise the origin of its water: it comes from the tap. The better you realise this, the better you understand the difference with developing countries. Thus, the stronger the message of the brand Neau.  Where: One day I was walking in the city centre of Amsterdam. It was sunny and I was thirsty. I just wanted some tap water, but I couldn't find it anywhere. I had to buy mineral water or some soda. Ridiculous! In a country like The Netherlands, you have to pay up to 2000 times the price of tap water for bottled water. And the quality of bottled water is often even less then Dutch tap water!  Satisfied: Almost every day we get enthusiastic reactions on Neau. Everybody loves it! Neau is clear, honest and it tells a beautiful message. People buy Neau because they are curious, to support the good cause, to make a fashion statement and, at the same time, show their social responsibility or just because they are thirsty! Neau is a project that keeps expanding. Many people want to participate, donate or volunteer and the possibilities for campaigns are huge. Neau facilitates all aspects of water: water shortage, water pollution, disasters caused by water, health and sport. With Neau we want people to realize that healthy clean drink water is something to be proud of. By buying Neau you do not only contribute money, you show that you care. Comment: Spread the word. Buy a Neau cooler!
posted by BlogFonk: Tuesday, May 03, 2005 [#] Erms Suripatty
Get-an-image: Trons
Typing Trons in a search engine gave this surprising result...
 They climb... tumble... and hop. Our first impression Robots that make us laugh. Would that mean sitcoms starring robots instead of actors and comedians? Will we still laugh when they conquer the world? BlogFonk's "Get-an-image" shares creative thoughts with matching images for you to get inspired!
posted by BlogFonk: Monday, May 02, 2005 [#] Erms Suripatty
LOTW: www.bsur.com
This Link Of The Week (LOTW), Ton Giesbergen's favorite, shows the book "Concepting".
 Link: www.bsur.com Why: "Concepting" from Jan Rijkenberg of bsur, one of my best friends.
posted by BlogFonk: Monday, May 02, 2005 [#] Erms Suripatty |
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