|
Summer Break
Taking a summer break...
 BlogFonk will be back August 1, 2005.
posted by BlogFonk: Sunday, June 26, 2005 [#] Erms Suripatty
SideNews week 25 update
Interesting newslinks...
McDonald's Pulls Commercial "Because You're Worth It" Renault, P&G Win At Cannes Yahoo! Chatroom Ads Mobile Advertising Pause Your Ad Campaign Advertisers Try New Ways Unapproved Jockey Ads Commercial Success Ad Age Booming Business Cannes Festival
posted by BlogFonk: Sunday, June 26, 2005 [#] Erms Suripatty
Quoted: Yahoo!
"With regard to Yahoo! Chat, the ability to publish user-created chat rooms in the public Yahoo! Chat directory is currently unavailable. We are working on improvements to this service to enhance the user experience and compliance with our Terms of Service."
 According to The Register, Yahoo! has pulled the plug on user-created chat rooms in the US with apparent child sex content after major advertisers withdrew their ads.
posted by BlogFonk: Thursday, June 23, 2005 [#] Erms Suripatty
Screenshot: Martini Private Pool
Martini offers a cool item: an inflatable private pool in the shape of the Martini logo. Check out the new movies.
 The private pool promotion is supported by two funny movies: #1, and #2. The campaign is created by Doorn & Roos Advertising, Utrecht, The Netherlands. The campaign is a part of the Martini Mansion platform. The website shows some great experiential flash art. Move around the house, have a nice girl mix your favourite drink, and relax in the bedroom. "Anytime, Anyplace, Anywhere..."
posted by BlogFonk: Wednesday, June 22, 2005 [#] Erms Suripatty
Suite 300: Hewlett Packard
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring Hewlett Packard in this week's Fonkcast.
Fonkcast #22: Hewlett Packard.
posted by BlogFonk: Tuesday, June 21, 2005 [#] Erms Suripatty
SideNews week 24 update
Interesting newslinks...
Sex Advertising Advertising Stereotypes New York Times Bristol-Myers Squibb NBA Finals Slogan Klipmart Procter & Gamble Juiced Advertisement Oracle Yell.com Auto Trader Samsung Electronics
posted by BlogFonk: Monday, June 20, 2005 [#] Erms Suripatty
LOTW: www.viralchart.com
This Link Of The Week (LOTW) is about tracking, monitoring and reporting the performance of viral advertising campaigns from around the world in a real time on-line Chart.
 Link: www.viralchart.com Why: Did you submit your viral clip today?
posted by BlogFonk: Thursday, June 16, 2005 [#] Erms Suripatty
BTI: Bavaria & Albert West
The new Bavaria commercial by KesselsKramer launches a new Bavaria bottle and a new Albert West. What's behind the idea?
 Creative team: Hello, my name is Pim Gerrits. I am a copywriter at KesselsKramer. Creative director Erik Kessels, strategists Matthijs de Jongh, Didi Sutisna, producer Jacqueline Kouwenberg and I did this project together with Peer Swinkels and Frenkel Denie from Bavaria. Jonathan Herman (Bonkers) directed the commercial and the music video. And the famous Dutch singer Albert West made it all possible.  Campaign: The Bavaria beer-campaign started last year. In all media. For this introduction of the new lightweight bottle we produced a tv-commercial, a record, a music video, a concert tour, posters, radiocommercials and the internet-site www.bavaria.nl.   Idea: Bavaria has a new, hip and cool packaging for their beer. Famous dutch singer Albert West has a new, hip and cool version of his classic hit "Amarillo". (A famous Dutch DJ made a "2005 Remix" of the song.) Albert West is a veteran artist with over 40 years of experience. To use him as a means to reach a younger audience for Bavaria is not without a little irony. This sort of subtle humour is always combined with down-to-earth realism in the Bavaria-campaign. Albert liked the idea. He can laugh at himself. That is what makes Albert such a nice guy. AMARILLO REMIX 2005: featuring Albert West. Where: In january 2005 we visited a Dutch small town named Best. One of the exits on the highway next to this town says 'Best West'. At that exit we got the idea of Albert West performing in Amsterdam West, Rotterdam West, Utrecht West, Leiden West, Hengelo West, etc. We realized everybody likes Albert. All we had to do was to re-introduce him to a new audience. A sympathetic gesture. Made by Bavaria. And there we had it.  Satisfied: We have not yet completed all the work on this campaign, so it would be a bit presumptuous to get ahead of ourselves. Uptil now, it feels good though. The combination of Bavaria, a famous DJ, Albert West, summer and the new bottle works really well.   Comment: At the start of the KesselsKramer-campaign for Bavaria last year, the beer was not available throughout the entire country. Now Bavaria is all over The Netherlands. Bavaria even took over Heineken's exclusive deal with all Dutch railway-stations. KesselsKramer and Bavaria now enter a new phase in the campaign. We do not only want to beat Heineken at the stations, we want to go all the way. And since Bavaria actually tastes better anyway, we have high hopes.
posted by BlogFonk: Wednesday, June 15, 2005 [#] Erms Suripatty
Suite 300: General Motors
Digitally live from "Suite 300" The Advertising Show broadcasts their "fonks" on advertising and marketing. Featuring General Motors in this week's Fonkcast.
Fonkcast #21: General Motors.
posted by BlogFonk: Tuesday, June 14, 2005 [#] Erms Suripatty
Quoted: GoldenPalace.com
"He is a perfect example of what hard work and determination can accomplish. His climbs are so extraordinary that they are perfect for the edgy, eccentric brand of advertising that GoldenPalace.com has become famous for."
 Alain "Spiderman" Robert: The daredevil free-climber scaled Hong Kong's 62-story Cheung Kong Center skyscraper with his bare hands on June 11, 2005, wearing the ever-popular tattoo of online casino GoldenPalace.com on his naked torso. GoldenPalace.com CEO Richard Rowe's quote on mysan.de, is a tribute to Alain Robert who has climbed over 60 skyscrapers and landmarks world-wide including Taiwan's Taipei 101, Malaysia's Petronas Towers, the Eiffel Tower, the Empire State Building, and the straight-faced, glass-fronted Sears Tower in Chicago, the highest occupied building in the world. GoldenPalace.com has devised some of the most outrageous advertising campaigns in the past few years. Recently, items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears' Pregnancy Test, and Pope Benedict XVI's previously-owned VW Golf have garnered extensive worldwide media attention for the casino.
posted by BlogFonk: Tuesday, June 14, 2005 [#] Erms Suripatty
SideNews week 23 update
Interesting newslinks...
Old Media Gillette In The Cross Hairs Napster & Modernista Apple Erupts Blogosphere "Newsday" Snubs Google Print Ads Need A Push Sainsbury's Bank Milk's Slimming Ads
posted by BlogFonk: Monday, June 13, 2005 [#] Erms Suripatty
Screenshot: Mazda
A new Mazda online viral and buzz marketing campaign called "Car Wars" is launched, featuring a sassy, web-exclusive film clip, to support wider brand marketing activity for the Mazda B-Series pick-up.
 Screenshot: With three million vehicles sold since its launch in 1968, the Mazda B-series pick-up has devotees around the world. Mazda UK Advertising Manager Melanie Sroczynski explains in a press release: "This new Mazda online viral and buzz marketing campaign, our seventh with Digital Media Communications (DMC), aims to raise brand awareness and boost demand for the Mazda B-Series pick-up, making the vehicle a cheeky status symbol. The campaign provides culture-driving, online influencers with exclusive entertainment content to interact with and pass on to their contacts." The campaign's amusing film clip was written and directed by Cat and Jo at Quiet Storm - renowned for having just signed Lee and Dan, the controversial creative duo of VW "Suicide Bomber" fame. The clip's music was created through Quiet Storm in conjunction with music producer Pete Diggens, using lyrics written by the directors Cat and Jo.
posted by BlogFonk: Wednesday, June 08, 2005 [#] Erms Suripatty
Quoted: annoyed airline passengers
"It's worse than the idea of cell phones in flights."
On a recent Alaska Airlines flight, Bank of America Visa cards were sold over the intercom. A flight attendant encouraged passengers to sign up for the credit card and other flight attendants went down the aisle handing out applications. According to Washingtonpost.com the "In-Flight" ad revenues help airlines in these tough financial times.
posted by BlogFonk: Tuesday, June 07, 2005 [#] Erms Suripatty
SideNews week 22 update
Interesting newslinks...
Online Ad Checklist 3-D Sound For TV Ads BBDO/Chicago More Free Classifieds Carling Black Label Sex Appeal The TiVo Effect Spanish Ads Nike: "Just Do It Yourself" Beer Targets Priests "Drink Up, You Stupid Bear" Tourism NZ Seeks Ad Agency
posted by BlogFonk: Tuesday, June 07, 2005 [#] Erms Suripatty |
 |
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |